Microsoft and its OEM partners (mainly Nokia) are not shy when it comes to attacking Apple, mainly because the two big tech giants have been jabbing one another for years. 2013 is no different, especially with the release of not only the Lumia 1020, but also the recent iPhone 5S announcement. Launching new advertisements, actors play key roles at Cupertino and poke fun at Apple's latest smartphone.

From covering the 41MP shooter in the Lumia 1020 and the 8MP counterpart in the iPhone to how Apple has released new colours for consumers to choose from, the advertisements are rather humorous and poke fun at improvements applied by the company.

"This new iPhone is worth its weight... in phone."

These videos are part of the #timetoswitch campaign. You can check out the full run through above, with cut versions available on the Windows Phone YouTube account.

Source: YouTube; thanks, lkwaijunior and Zeaneal, for the tips!