In light of Google's Android One announcement, it looks like Microsoft is gearing up to make changes of its own to target the entry-level segment in India. According to Economic Times, Microsoft will stop selling devices in the Asha range, and will introduce more affordable smartphones running the Windows phone platform.
The most affordable Windows Phone device is the recently launched Lumia 530, which is priced at Rs. 6,649 ($115) in the country. Microsoft's Chris Weber believes that the prices can be lowered even further, which will be implemented over the next 12 to 18 months.
We're just beginning a refresh of the entire portfolio. We aim to push the price point of Windows phones significantly lower - we certainly see that happening on the Android ecosystem - without impacting quality and experience
Microsoft's approach to gain more consumer interest in India will be two-pronged: The manufacturer will offer feature phones with internet connectivity under the "First" branding, and will target the budget smartphone segment by offering Windows Phone devices at a more affordable price. The First series of phones will run Symbian 30+ and will be available for under Rs. 2,400 ($40). Microsoft has also mentioned that it will be looking to bring features and software services that are normally available in its high-end smartphones to budget devices.
What do you think about Microsoft's move to lower the cost of entry for Windows Phone in India? What areas does Microsoft need to address for it to succeed in this segment?
Source: Economic Times