Microsoft will see its Pulse real-time polling tools used in a big way tonight during the final State of the Union address by President Barack Obama. The CNN, MSNBC, NBC Universo, and Telemundo TV networks will all be using the Microsoft Pulse tools to get feedback from their viewers during the address.
"As part of its SOTU 2016 plans, Pulse has enhanced how broadcasters communicate with their audiences by rolling out a new "social annotations" feature this week. Social annotations allow producers to select specific points, or periods of time, during a speech or in an event and provide commentary about what the audience is seeing or responding to. Viewers can share and comment on an annotation through social media, and producers can extract the annotation data through a snapshot API and push it into any graphics or BI system in order to do their own analysis and on-air visualizations."
While CNN and MSNBC have used versions of Pulse in the past, starting with the 2014 mid-term elections, this is the first time that Spanish-language networks telemundo and NBC Universo will be using those tools.
Source: Microsoft Pulse