South by Southwest

This March sets the stage for the twenty-seventh annual South by Southwest festival in Austin, Texas. The event itself is a collection of film, music, and interactive media. This year, South by Southwest will begin on March 8 and continue until the 17 for a seemingly never-ending party of fun. If the event was not already awesome to begin with, Microsoft will be there in full setup to join the fun.

Microsoft is not only heading to this year’s South by Southwest (www.sxsw.com) festival – it will be sponsoring it. This year, the company will be the official sponsor of the annual event “which combines tech, music and film into one entertaining and educational festival and conference”.

Microsoft’s Studio at 323 Congress Avenue in Austin will become a place to spotlight the company’s latest achievements and innovations in a variety of fields including music, gaming, travel, photography, and social media. Various teams will be on site including Windows, Xbox, Surface, Windows Phone, and Microsoft Research.

Microsoft at SXSW 2014

While the South by Southwest festival serves as an outlet for creative individuals in the entertainment space, it has begun to attract the attention of major companies who have noticed the possibly to get their products to the masses – Microsoft is one of those companies.

The Redmond based company will also be hosting a special DJ performance by producer, Questlove; he will be performing using his Windows PC at the Microsoft Studio on Saturday, March 8.

South by Southwest is a festival that fills up fast, so if you are looking to grab tickets to the events – do so now. Otherwise, you can always join a waiting list by clicking here. For the full details, be sure to follow the hashtags, #ReadyWhenYouAre and #MicrosoftStudio on Twitter, along with @Windows, @WindowsPhone, and @Microsoft. You can also click here, to see the full schedule for the event.

Are you heading to South by Southwest this year?

Source: Microsoft