A fan snapping the opening event with a Windows Phone
Last night, Microsoft finally kicked off the Surface RT here in New York City and they did so with great enthusiasm.
We were there for the event, which kicked off at about 9:45PM EDT right in the middle of Times Square. Some folks had begun lining up earlier that day and Microsoft gave them some free Surface jackets for their trouble. The line itself had a few hundred people and it took about nearly two hours just to get into the Store as they had it very controlled--only a specific number of people could enter at a given time, pending others exiting.
The funny thing was, even if you were the first in line and paid for your Surface, you couldn’t pick it up until midnight, as that’s when the Surface officially was available.
Some of the crowd
The staff were very helpful, some of the crew gave out coffee to those waiting in line and overall, sales were high for the Surface RT as you can see in the photos and video that we captured.
Some of the Surface team was there including Microsoft general manager Panos Panay and at midnight they even autographed the first official sale of the device for all the TV crews on hand (see image below).
Overall, it was quite exciting to see that much interest in a Microsoft product as it was akin to what an Apple event is like. The question remains though if interest and sales will continue throughout the holiday season as typically only the “hardcore” users do the whole "lining up" thing.
We are getting reports though in some major US cities that “hundreds” queued up this morning to get theirs. Did you?