With the outlook on Zune (as a service) being fairly bleak, it's somewhat positive to hear rumours of Microsoft engaging with the record labels regarding a potential new music service - or an upgrade to the existing. While the Zune Pass service as a whole is pretty feature rich with download and offline playback functionality, it hasn't been actively adopted as the software giant had hoped, which is largely due to the company not pushing the service out hard enough and market competition.
Windows Phone, Windows and the Xbox console all sport Zune access to a certain extent, but with Windows 8 just around the corner, plans for better multi-platform integration and a more useful (yet user-friendly) service would please many. According to the report over at CNET, HTC and Nokia are in talks with the software giant to partner in the deal. It's not known what the new service would bring to the table, but one would suspect a move towards the likes of Spotify, and possibly place the new music service under the Xbox LIVE branding.
It would be interesting to see an iTunes Match-like feature introduced where subscribers could upload their entire music collection, then stream it over the air to a Live ID associated PC, Xbox and Windows Phone. Microsoft is looking to have the new music service up and running this coming summer. Would you like to see anything altered/introduced? Let us know in the comments.