The Microsoft HoloLens was first thought of as a gaming product by Microsoft, but that changed after more businesses expressed an interest in using the augmented reality headset for more commercial applications.
GeekWire reports that enterprise interest for HoloLens turned out to be a bit of a surprise, according to Chris Capossela, Microsoft chief marketing officer:
"We totally underestimated the commercial interest in this thing," Capossela said. "The team who built it, a lot of them had their roots in Xbox. Alex Kipman and Kudo [Tsunoda]. And so they originally envisioned it as something more along those lines, but as we started to show it to people, we were blown away by the commercial interest."
Microsoft has already announced that a consumer version of HoloLens won't be released until sometime in the future. Meanwhile, the company has been selling the $3,000 HoloLens Developer Edition and they are mostly being sold to non-entertainment companies:
Early users are primarily big companies and groups, including Lowe's, Case Western Reserve University, NASA, Saab, Volvo and others. Real estate company Skanska and digital production agency Studio 216 just announced plans for the "world's first holographic real estate leasing center," for a high-rise office project in downtown Seattle.