Microsoft's UK division has been barred from running advertisements to help promote the launch of Bungie's sci-fi shooter Destiny for the Xbox One, so the division decided to make an end run around that situation and posted a fragrance ad instead on a website.
Apparently, Sony has locked down some kind of ad exclusivity deal for Bungie's sci-fi shooter on the PlayStation platform, but obviously Microsoft has had a long history with Bungie with the Halo series and would love to see all those fans purchase Destiny for the Xbox One. So the fragrance website is the UK's answer to this situation.
Clicking on the site reveals the true intentions of this fake fragrence ad, as Microsoft says, "Okay, so here's the lowdown Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn't have permission to run adverts for the game. So we didn't. Thanks for smelling that something was up. Now get the game and become a legend."
The final click sends users to a site where they can purchase an Xbox One bundled with Destiny from a number of retailers in the UK. That includes GAME, which is offering the console, Destiny and the upcoming Halo: The Master Chief Collection, in one bundle for £349.99.
If Destiny was a real fragrance, what do you think it would smell like and would you buy it?