Back at Build 2014 (remember that, two weeks ago?), Microsoft announced their initiative to unify apps across their entire ecosystem. That way a developer could build an app once and deploy it to Windows Phone, Windows, and even Xbox. But to make that a reality there was some back-end housekeeping to be done in order to make that a possibility. One of those steps: making it so you can price apps the same across all the stores.
To that end, Microsoft announced today that they're simplifying and consolidating the pricing tiers between Windows and Windows Phone. The end result of that is the addition of tiers for $0.99 apps and $1.29 apps for Windows. Microsoft noted that apps in that price range currently account for 55% of Windows Phone app sales.
Of course, you don't have to price your app that low, but if you intend to build a universal app for Windows and Windows Phone, you'll be looking at the same price on all platforms.
Additionally, Microsoft is making adjustments in its international pricing based on changes in the exchange rate, though they haven't specified which countries can expect to see their prices raised or lowered accordingly. Developers are encouraged to check the Dev Center and make any manual changes to their app pricing as they see fit. And they're telling us to keep an eye out for additional changes coming later in the week, so stay tuned to Windows Phone Central for the next moves in the Windows and Windows Phone stores.