surface pro 3

Microsoft is sending units of an (almost) non-functioning cardboard version of the Surface Pro 3 to some schools in Australia as part of a promotion for the 12-inch tablet before it officially goes on sale in that country, and 24 others, on Thursday.

A video showing the cardboard tablet at work was uploaded to YouTube by William Corfe. Apparently his child's school was the target of one of these promotional items. As you can see in the clip, part of the cardboard display has been set up so that it can run videos showcasing the real Surface Pro 3 if a person touches it at specific points, thanks to an embedded player. It also has a mini USB port to charge that portion of the screen. Aside from that, this tablet is basically a non-working paper store display.

The rather unusual marketing effort is yet another example of Microsoft taking things outside the box to help sell Surface tablets. In October 2013, the company set up a 17-foot long fully working version of the Surface 2 tablet on the streets of London. What do you think of Microsoft sending cardboard versions of the Surface Pro 3 to schools?

Source: William Corfe on YouTube via WinBeta