Microsoft CEO Satya Nadella is well aware that the company's market share in the smartphone market is very low. Indeed, in a new interview, Nadella calls the situation "unsustainable." However, he believes that Microsoft is working to offer app developers and consumers products and services that will work with all kinds of devices.
In his chat with BuzzFeed, Nadella stated:
"I think we do ourselves a disservice if we measure our success by just looking at: What's the market share of HoloLens? What's the market share of Xbox? What's the market share of PCs? What's the market share of our phones?" Nadella says. "Go back to what I said about the mobility of experience. If you think of this more like a graph, these [devices] are all nodes. Sometimes the user will use all of these devices … sometimes they'll use only one or two of our devices and some other platforms — so be it. But we want to make sure that we are completing the experience across all of these devices."
Nadella also has to deal with a whole generation of developers who have made apps that work just with iOS and Android devices. He told BuzzFeed that with the launch of Windows 10 he hopes to get those developers back:
"What you're referencing is what I'd call the elite developers, and a lot of them go to the volume platform," he says. "There's no question that in the case of the smartphone, today, we are not that high in share. Now, with HoloLens we're going to get back a lot of elite developers. And with Xbox becoming basically a Windows computer, we're going to get back a whole lot of developers."