Netflix removes "add DVD to queue" for streaming devices

Although last we checked, our Windows Phone Netflix app doesn't currently have the ability to add DVDs to our queue (was it ever there in earlier versions?), we now know that the feature won't be added anytime soon nor for the Xbox 360 either.

Netflix announced yesterday that they're removing "add DVD to queue" for all streaming devices, meaning you'll only be able to add that non-streaming title via their website. They give reasons for doing so, but we can't help but think we're going to forget to add that DVD when we get home later (or we can fire our browser we suppose, but it starts to feel redundant):

We’re removing the “Add to DVD Queue” option from streaming devices. We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality.

We could say this would be a great time for a developer to make a Netflix Queue manager app, similar to what is found on Android, so long as it's just not another Mobile IE wrapper app.

Source: Netflix blog; via: Consumerist


Reader comments

Netflix removes "add DVD to queue" for streaming devices


"We could say this would be a great time for a developer to make a Netflix Queue manager app"I thought that same thing when I first read this. I'm already doing web based/iPhone/Android apps, and have been looking for a quick and easy WP7 app, and this one would be a good one to start with.

This stinks, I loved that functionality in the windows mobile 6.5 netflix app. I used it while watching TV when a comercial would come on about a new movie on dvd, I would just grab the phone and add it to my queue. Or when talking to someone about a movie I would just add it to my queue right then and there.Stinks:(

This is a real disappointment. One of the biggest feature downgrades I experienced moving from Windows Mobile 6.1 to 7 was the loss of the DVD Queue manager. I thought it would be added in an update. It's quite disappointing to learn that they are instead removing more features instead of adding old ones back. I may also look into building a basic queue manager web app or Windows Phone app.

This makes absolutely zero sense. So if I have a phone that can stream, I can't edit my queue? That just makes absolutely no sense! I can understand not adding any new queue management features, but actually removing them? Who on earth thought this was in any way a good idea?

Have to agree with everyone else. This makes no sense at all. I loved being able to add movies to my que while on the go or if someone mentions a movie that i maybe forgot about. WTf?

Netflix appears to be clueless about how their customers use their service. I, like many others, do not buy the "complicates the instant watching experience and ties up resources" explanation.

Check out My NetQ in the WP7 marketplace. Lets you manage DVD, Saved, and Instant queues. You can even rearrange within the queue, all the other apps only allow move to top.