Well, we've heard that HTC (and Samsung) will start picking up some of the slack on advertising for Windows Phone and now we see the fruits of their labor, at least the start of it.
On ITV in the UK, HTC's new ad for the Radar was spotted by WinRumors. The ad showcases Annika Lischke who's an artist/designer type and places emphasis on her managing her life instead of work. It closes with the tag line "In the right hands, it brings you closer" and seems to nail the right elements for the device and OS. Put people first and the People Hub are the main selling points here.
While the commitment and breath of HTC remains to be seen with Windows Phone, this ad seems to be a fairly solid effort. Hopefully we'll see more.