lumia 530

Microsoft's latest video promoting the new Lumia 530 smartphone has gone live, showing off the budget priced device in a variety of settings, and even shows at the end how its Windows Phone 8.1 UI looks the same as the ones made for Windows 8.1 and the Xbox One.

The one minute clip, posted on YouTube, shows people using the Lumia 530 to play games like Fruit Ninja, along with taking pictures of their meals, filming a spinning basketball and, yes, speaking to others on the phone, while a light and catchy pop song plays in the background. It also shows how its rear cover can be removed and replaced with a choice of colors.

Microsoft announced that the Lumia 530 should be out globally in August. It is the successor to the Lumia 520, which has become the best selling Windows Phone device. The 4-inch phone will have a 1.2 GHz quad-core Qualcomm Snapdragon 200 processor, 512MB of RAM and 4GB of internal storage, along with a 5 megapixel rear camera. While exact prices for the Lumia 530 have not yet been announced, Microsoft has said it will be sold for under 100 euros.

What do you think of this latest video promoting the Lumia 530?

Thanks to juwagn for the tip!

Source: Nokia on YouTube