Filed under ‘Setup Account’ the new agreement centers on ‘Personalize my Music’ and simply says "Send us your music playing and rating data to tailor the Zune experience to your interests". Of course there is no mention of Xbox Music, the new service that is replacing Zune Music, but it is clear that Microsoft is starting to roll out some features for consumers.
Now what makes this interesting is as far as we know, Zune always had this feature of rating music and songs you liked, then giving you recommendations under the Zune Desktop client. But from what we remember that would only happen when you manually synced with your desktop—but now it seems as if your recommendations will go over-the-air.
What we still don’t see though is a ‘Recommendations’ section on the phone in the Windows Phone Music Store, which is an odd omission (unless we’re missing it). Currently you have to use the Desktop sync client to get personalized choices, something that we hope comes to our phones directly in the future (we don’t really sync that often with our computer these days).