Ads and commercials can be hit and miss with Microsoft. But we will say that within the last 18 months, they have had more wins than losses (see the Lumia 1020 recital or Surface 2 ones for evidence). Today, Redmond has pushed out a new teaser ad for the Xbox One and they seem to have hit all the right notes.
The commercial is titled ‘Xbox One: Invitation’ and features some real life celebrities in their elements, welcoming users into the action. The ad starts with Titanfall in a board room (reminiscent of the ED-209 scene from Robocop) and it goes on to highlight FIFA 14, Forza 5 and Dead Rising 3 (which is especially hilarious).
And that’s the important message here: gaming.
Where other ads have focused on Skype and voice commands (both demonstrated here too), this ad is really about the graphics and immersion you get from playing these undeniably hot titles. It’s funny, charming and it packs some ‘wow’ power too.
The video ends with “This is an invitation from the all-in-one Xbox One” and we unquestionably had some frisson moments watching it.
What do you think of the ad? Does it balance the gaming aspects with the power of the One?
Source: Microsoft (YouTube); Thanks, Sarang D., for the tip!