Nokia and AT&T have gone forward with another "Beta Test" commercial. The controversial ad campaign started off my mocking the iPhone (those videos have since been pulled) and have now moved on to teasing how all other smartphones look the same.
In their latest TV blip, a smarmy gentleman is seen proclaiming how his phone defines him as an individual. Moments later a nerdy girl runs up squawking how she has the same phone.
It certainly elicited a slight chuckle from us and it goes to the heart of how a lot of us feel about Android and iPhones, specifically that they're not unique anymore due to their domination in the market. Here in New York City having an iPhone is about as original as being a Yankee's fan, so pushing the line that Nokia's are "beautifully different" could work.
Heck, even we've been critical of the Black-Slab™ phenomena going back to 2009 which may be why we're so enamored with Nokia's Cyan and Glossy White Lumia 900's. (Bonus: the Glossy White Lumia 900 peeks out at the end of this new ad for the first time).
Of course attacking your opponent, even without naming them, can be risky. However, we do think this is one safe area for Nokia to spear their competition as the Finnish company has always been ahead on design. And this type of marketing works. Just look at Nokia's "blown away" campaign and the reaction from Samsung. The company is making waves, my friends and that is effective advertising.
Source: YouTube; Thanks, Travis for the new ad link and Yonkit for the old Beta Test commercials