File this under "O2 you muppets" as it seems the carrier and Nokia couldn't reach an agreement on strict criteria including volume targets, store displays and marketing campaigns for the manufacturer's upcoming handset. I knew we could count on Nokia to push carriers in launching Windows Phone handsets with pride and force to match the iPhone and Android. O2 UK, enjoying a cosy partnership with Apple, could not agree with Nokia on the above due to the iPhone 5 launch just around the corner.

A source close to both O2 and Nokia told Mobile News:

"O2 is very good at handset marketing, better than any of the other operators, which tend to stick to promoting tariffs and deals. They work very well with the manufacturers and channel their message very well. But they are very close to Apple and will not look to compromise that relationship. O2 was initially very excited by the Nokia portfolio, but in recent weeks that attitude has changed."

Of course if O2 has had a successful run with the iPhone since the first generation device then it would make sense to focus on the iPhone 5, but to not allow each platform to compete with one another fairly for consumers to make their choice without bias marketing is poor (much like bias sales staff). Hats off to Nokia for putting their foot down. With Three UK looking to decide as to whether they will continue stocking Windows Phone handsets or not, it may prove worthwhile to approach the carrier (or Orange) since they could use some exclusive devices.

Source: Mobile News