If there’s one thing we can all agree on is that Windows Phone has a perception problem, especially in the US and Canada. The phone hardware is often reviewed favorably, but critics tend to ding the OS for lack of apps. This so-called ‘app-gap’ has become less of problem as of late 2013, but the perception is still there. Also, MIA apps like Sonos don’t help either.
Nokia’s new ad, showcased on their Canadian YouTube channel, does a really good job of breaking it all down for the consumer. In fact, it’s one of the best we’ve seen. With bold bright graphics, the narrator talks about how impressive the Windows Phone store has become, highlighting things like UI design, Live Tiles, Windows Phone exclusive apps, and how major titles like Vine, Facebook, WhatsApp and Instagram are all here already.
The ad is just under two minutes, so there’s no way it could be shown on TV as-is. However, with some clever edits, this could make a compelling commercial on TV for the Windows Phone OS as a whole. It'd also play well at movie theaters, with the 20 minute pre-roll programming.
Currently, Microsoft does run plenty of ads showcasing Windows 8 PCs, tablets and Windows Phones, but they don’t have many that are this direct on the benefits of their mobile OS. They need more of that and if they were smart, they would start promoting this particular video throughout their media channels.
What do you think? Does this video make a persuasive argument for Windows Phone?
Thanks, Lenin P., for the tip