Nokia launches Lumia 710 and 800 and plans marketing push in India

Nokia Lumia India

We've witnessed the marketing power of the Nokia "The Amazing Everyday" campaign throughout Europe, and the public in New York and Paris have had the opportunity to stand in awe at the sight of a giant Windows Phone. Now it seems Nokia wishes to push its way through India, launching the Lumia 710 and 800 today, with a planned marketing campaign - and it's big.

To give an idea as to how massive this campaign will be, check out the list below:

  • Impromptu dance performance in Mumbai with free food and drink.
  • Luxury helicopter ride for consumers in Bangalore, Hyderabad, and Chennai.
  • Exclusive premiere for pre-bookers with tennis star Sania Mirza at the Ambience Mall in Gurgaon.
  • Musical event, and artificial snow zones recreated at certain PVR outlets, in Delhi.
  • Toll exemption for more than 15,000 vehicles on the DND freeway, connecting Delhi and Noida.
  • Salt Lake will feature a "winter wonderland" created with artificial snow in Kolkata.

As well as the above list, we'll be excited to see an "aggressive" promotion and advertising strategy being put into effect. We've already had a flash mob performance at malls in five cities, so it'll be interesting to see how the manufacturer expands on this throughout the country. The Lumia 710 and 800 can be picked up for Rs 18,999 ($360) and Rs 29,999 ($570) respectively. 

Source: India Times, Think Digit, thanks Rohit for the tip!


Reader comments

Nokia launches Lumia 710 and 800 and plans marketing push in India


India is another huge market, and Nokia is a big name there compared to the US, so this should do great for them and WP overall.
It'd be breat if Nokia comes out and says they've sold 1million phones at least at CES.

Holding the phones at launch events:

Singapore / Taiwan / Japan launches: pretty girls
India: middle-aged moustached blokes (and one of the them looks photoshopped in)
As kids say: LOL

I stay in india... Bought a lumia 800 today... Love it... However nokia could have done more to promote it before launch... They are targetting very few ppl in a couple of malls all over... Indias a much larger market than that... Many people don't even know what wp7 is here... I think all these promotions would work better after a huge advertising campaign... Although I heard that they are coming up with one soon... Theyl have to beat android and blackberry here... The iphone isn't doing too well cuz its priced ridiculously...

Nokia really really need to sell Lumia 800 well in India. I hope it launches WP to new height in India.

Microsoft should just give their entire marketing budget for Windows Phone to Nokia and call it a day - Nokia has done more to market and promote Windows Phone than Microsoft, HTC, Samsung, et al. combined (for both 2010 and 2011!).

Bell Canada does not have a single Windows Phone 7... The #1 company in Canada is not able to sell those phones.., I personnaly never saw a windows phone publicity here in Canada... no one even know this OS exists... Seriously Microsoft needs to push their phones a little bit more, if Apple and Google are able to do it, why not Microsoft?