A new video has been published on YouTube that shows the Nokia Lumia team in Sweden challenging the general public to see if their competitor smartphone can best a Windows Phone at common tasks. We've previously seen similar campaigns in the UK with the "Dare to Live" tour and Ben Rudolph's Smoked by Windows Phone that started the challenges off at MWC 2012.

You know the drill already, whether it be uploading a photo to Facebook or locating the nearest restaurant for directions, the smartphone to complete said task is crowned the winner. As one can see from the video, the Nokia Lumia held its ground.

It's good to see more challenges being held across the globe, especially with Windows Phone 8 just around the corner. It's the perfect opportunity for OEM partners to begin marketing their new handsets (or the platform in general) to create much needed hype for when new hardware is eventually launched.

Source: YouTube; thanks, Patrik, for the heads up!