No carrier logos on the Lumia Windows Phones?

Interesting news coming out of Italy concerning the Nokia Lumia 920 and 820 Windows Phones. Internal sources are reporting that carriers will not be able to brand either of these phones with their corporate logo. The only logo allowed will be Nokia's.

Rum: 5

Italian carriers Telecom Italy, 3 Italy, Vodafone and Wind are all preparing to offer the Nokia Windows Phones but without their company logos. Carriers will be able to brand the Lumia Windows Phone through customized software such as AT&T's software suite or a custom hub.  A virtual branding of sorts.

With carrier influence being a little more passive overseas than here in the States, we could see this going either way.  While there was no indication if this restriction will extend to the U.S. carriers do you think we could see an AT&T Lumia 920 or T-Mobile Lumia 820 without any carrier logos this Fall?  If so, is that such a bad thing?

Source: Windows Phone Italy via: wmpoweruser