Nokia and La Blogotheque, a team of bloggers and videographers infamous for helping kick start careers of musicians globally, have teamed up to showcase hot new UK music talent at a series of free gigs across the country. Much like the Lumia Live events we've seen (and enjoyed) in the past, Nokia will be hosting yet more free parties for consumers to get the Windows Phone treatment.
Working closely together, the two partners will hit the UK and present the "Lumia Live Sessions". These events (or gigs) will consist of six sessions and feature acoustic performances from bands and artists chosen by La Blogotheque. The events will be supported by local talent at each location as well, further increasing the number of opportunities for new bands.
While we're still looking at this as a Windows Phone promotion, Nokia will be focusing more on its free music streaming service, Nokia Music. Much like the service, available on Lumia hardware, the Lumia Live Sessions will help consumers check out new talent they have yet to hear of. Christophe Abric, founder of La Blogotheque, had the following to comment on the partnership:
"When Nokia proposed that we partner with them to bring our vision to the UK, we were in no doubt that it was a great opportunity; the UK is full of unbelievable—and often undiscovered—talent, and we would be happy to work with Nokia Music to bring the newest and best of acts to the British public. For this occasion, la Blogotheque will experiment with the unique features of each venue to illuminate the bands and their surroundings."
It will be interesting to see how the performances are set up, since La Blogotheque will build on Nokia's heritage of combining music and light to bring to life the features of its Nokia Lumia range of Windows Phones at gigs. It's reported that unique features will be utilised at each venue to illuminate the band and its surroundings. Sounds like it's going to be one awesome light show.
Annie Kearney at Nokia UK, continued:
"The blogotheque team are the perfect partner for Nokia Music. They have pioneered discovery of phenomenal talent for seven years now. Lianne La Havas performed for the blog in 2011 ahead of her Mercury Music Prize nomination and Alt-J filmed on the slopes of The Montmatre surrounded by tourists in July 2012 ahead of their Mercury Music Prize win. The Lumia Live Session’s tour will build on this legacy to shine a spotlight on the ‘ones to watch’ in 2013."
Be sure to check out Nokia's Lumia Live Sessions website for more information. You can also download Nokia Music from the Nokia Collection on the Windows Phone Store. Should you be in a supported market, Nokia's subscription-based upgrade will also be available to further enhance the music experience within the app.
If previous events and gigs are anything to go by when it comes to Nokia, we'll be sure to check out the Lumia Live Sessions as they're bound to be brilliant.