We previously covered the contest Nokia was holding for an updated version of their well known ring tone. It has been altered in the past, but the winning tune for this competition has taken the ring tone, added some dub and a bit of step (gettin' down with the kids), and produced a constructed-reality-alternating mix, which is guaranteed to either blow your ears off should your headphones be on with the volume up, or freak out nearby passengers on public transport.
Valerio Alessandro Sizzi, an Italian DJ, is the brains and creativity behind the new tone that is sure to send him straight through the popularity chambers. This 24-second version of the iconic ringtone will be loaded onto 100 million handsets, which will be shipped globally. Valerio has earned $10,000 in prize money, has beat 6,200 other entries and won the minds of the seven judges.
The panel of judges included Kai Bronner, one of the founders of Audio Branding Academy; Julian Treasure, known for his TED talks and author of "Sound Business"; and Mark Dewings, head of Brand & Marketing Communications at SoundCloud. Nokia’s own SVP of Design, Marko Ahtisaari, was also on the jury.
"I never expected my version to be so popular and to be highly rated by Nokia, but hey! Nice surprise. I made a dubstep version of the Nokia Tune because the style has become massively popular during the last two years. I just thought that a sparkling, cool version of the Nokia Tune would attract young customers."