Microsoft HoloLens

The HoloLens may be positioned as an entertainment and gaming device, but Microsoft is looking at a broader set of applications for its headset. The Redmond giant announced yesterday that it would be awarding a total of $500,000 in grants to five universities in the U.S. for coming up with research proposals that leverage the potential of the HoloLens.

Meanwhile, a Portland-based startup called Object Theory is targeting the enterprise segment by announcing that it will create augmented reality apps for the HoloLens.

Object Theory is founded by Michael Hoffman, who worked as a Principal Engineering Lead in Microsoft Studios, and Raven Zachary, who founded iPhoneDevCamp in 2007. The startup will handle end-to-end services for the HoloLens, including "software development, user experience, design, quality assurance, training, deployment, maintenance, and support." Object Theory mentions on its website that the focus is on creating launch-day ready applications for the HoloLens.

Want to know more about HoloLens? Here's what our Editor-in-Chief Daniel Rubino thinks of the augmented reality headset: