As promised on Monday, Microsoft has signed off on a new partnership with the Real Madrid CF pro soccer team that will include the use of the Surface Pro 3 tablet as a tool for the team's players and coaches.
Microsoft already has a $400 million deal with the US National Football League which includes those teams gaining access to special Surface Pro 2 tablets on and off the field. Microsoft has not said how much it is paying for this new partnership with Real Madrid but the deal is scheduled to last four years.
Orlando Ayala, the Corporate Vice President and Chairman, Emerging Markets for Microsoft, described how the partnership will be a benefit to not just the Real Madrid team but to its many fans:
"Powered by Microsoft's cloud solutions, we will offer fans exclusive, personalized and customized content and digital services, available at Santiago Bernabéu stadium and from any location through virtual access to the stadium before, during and after each match. So fans will be able to choose not only what content they want to access – but also create their own customized versions of an experience whenever, however, and from wherever. And because sport is intrinsically community oriented, we're setting up social and other digital ways for fans to share these experiences with friends and family in real time."
Are these kinds of pro sports sponsorships a good or bad idea for Microsoft?