Bing Rewards is a neat program from Microsoft that enables web surfers who utilize Bing to earn rewards for using the service. Today, Microsoft announced integration with US carriers for converting points to air miles. If you're not familiar with air miles, airlines have their own frequent flyer programs that reward customers with savings and promotions on point schemes. If you search with Bing, you'll be able to convert points earned to miles with participating programs.
Bing Rewards will be pairing with American Airlines, Frontier Airlines, Hawaiian Airlines, Icelandair Saga Club, IHG Rewards Club, LifeMiles, My BestBuy Rewards, SVM FuelCircle, US Airways and Virgin Atlantic Flying Club. All you have to do is (once you've received the certificate) select your preferred loyalty program, enter your member number and all points or miles will be transferred to the specified account. Be sure to read through terms and conditions and other details on the Bing Rewards website for further information.
Source: Bing Rewards