Romania-based Allview reveals plans for Windows Phone 8.1 devices

allview impera

A smartphone and tablet company in Romania called Allview is the latest OEM to announce plans for its own Windows Phone 8.1 devices, along with a Windows 8.1 tablet.

One of the phones is the 4.7-inch Impera I, which Allview claims will have a 1280x720 display an an unnamed Qualcomm quad-core processor with a clock speed of 1.2 GHz. It will have 1GB of RAM and 8GB of onboard storage, along with a 5 MP rear camera and a 2MP front facing camera. It will also have two SIM slots. The other phone is the 5-inch Impera S, which will apparently have the exact same hardware specs as the Imperia I, aside from its size. Allview will sell the Impera I for 699 Romanian Leu (RON), or about US $216 without a contract, and the Imperia S is priced at 749 RON, or US $231, again without a contract.

The company's Windows 8.1 tablet is the 8-inch Imperia i8 with a 1280x800 diplay resolution. Inside there's an Intel Atom Z3735E processor with a clock speed of 1.83 GHz, along with 1GB of RAM and 16GB of storage. The tablet is actually running Windows 8.1 with Bing, which, as we have reported before, is a version of the OS that ships with the Bing search service set as the default, although owners can change that to whatever search engine they wish.

The tablet also has a 5MP rear camera and a 2MP front facing camera. Allview is currently pricing the Impera i8 at 849 RON, or about US $263. Allview is supposed to begin shipment of the smartphones sometime in August, but the tablet does not have a release date. What do you think of this new Windows Phone 8.1 OEM and its first releases?

Thanks to Dan for the tip!

Source: Allview


Reader comments

Romania-based Allview reveals plans for Windows Phone 8.1 devices


The one on the left looks like it has the four cameras on the front that makes the Amazon Fire Phone 3D

That's a false equivalency. More does not equal merry. If there was 2000 people in this apartment right now, would we be celebrating? No, we'd be suffocating.

~Sheldon Cooper.

Windows Phone 8.1 rollout process began today, but that doesn't mean everybody will get it today. It's the distribution, and it depends of your carrier when will you get it. Hopefully it won't take long :)

Major players are still ignoring WP8, but small and unknown manufacturer are going to rule the market. Keep them coming, screw the likes of Samsung, Sony, LG etc. They have still not realised that tide is turning.

I see more people with WP now than year ago, last year in my office, we had 1 WP (me), 6 androids and 5 ios. Now we have 5 WP, 4 androids and 3 ios. I see more people in street with WP now than before.

I've actually seen more people with Windows Phones, too. It makes me feel good, seeing that more and more people are slowly trying something different, instead of just going with what their friends think is cool.

I think it's a good thing too, however I only hope devs and lack of support isn't what kills it in the long haul. I flip between the two, but I just find the apps more useful on Android. That can turn people off getting sick lackluster support.

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Agreed. I'm actually more open to spending money in the Windows ecosystem, because I'm hoping that it will expand. I really hope Windows Phone doesn't die: I really love the operating system. It's understandable, though that if it doesn't get more dev support, then it'll never get to the level that iOS and android are.

I was an Android user for several years but never bought/paid for a single app. But partially switch during WP7.5 days and fully at WP8. NOW I'm paying for my apps - go figure LOL!

haha That's not too surprising. I bought quite a few apps from the Play Store and quite a bit of content, as well. After buying the Lumia 1520 and the original Surface Pro, I started purchasing apps from both app stores. Although, I have an iPad Mini 2, I haven't bought any apps from the Apple App Store.

I flip between WP and Android and I find the app situation better on WP mainly because of esthetics. At first functionality was a problem, but many updates have changed that. Like the new Facebook beta update...it has made the WP`s version better than the Android because you can change your news feed from top feed to most recent. On the Android version it is only most recent. That's one example, but there are others.

Yeah, although Android is still more functional than Windows Phone, I absolutely love the aesthetics of Windows Phone more. The apps and the UI as a whole look a lot better.

Completely agree with Mayur...... Thats an observation Ive made too and very happy about it.... And Visa Declined "none are more blind than those who WILL NOT see"

Yeah, people are looking for reasonably priced smart phones today. All of these high dollar manufacturers will eventually pull a blackberry and be left behind

I agree, as the so called lower end to mid phones are now becoming so powerful that it's enough for a larger percentage of users.

They look beautiful.. Not to mention good prices.. Only time will tell, but more OEM partners, means more marketshare, and more support! :-)

Not necessarily, especially if they're being sold at the lower end of the market. But, at least, they should have a micro sd card slot.

Allview does not produce anything , they just rebrand phones imported from China - Shenzhen (Gionee company for example) . Mediocre quality , stay away .

Sorry but this phone IAllview Impera S) is in fact Micromax Canvas Win W121 , not Huawei or what are you talking there...

And iphones aren´t made in china? take a close look at the insides of you laptop/pc/phone and see where the vast majority of componets come from. This "comes from china is crap" bullsht needs to end. China makes a lot of crap and a lot of excelent products, like a lot of other countries do.


I have a hunch the next big OEM is about to be born on WP. So many small OEMs which such potential in the market. Or maybe one of the larger companies will buy them lol.

In Romania, the Impera i will have the same price as the Lumia 630. I can't really see a reason why i should buy the Lumia, except Nokia apps and the fact that it's a Nokia. I always disliked Allviews Android devices because of the poor support, but now, with the updates coming directly from Microsoft the thing has changed.

P.S. Only the brand is romanian. The device is chinese(probably a Gionee)

a lot of people live in romania, and with a cheap price of 700ron compared to 3800ron for an iphone guess which one will sell more.

The phones have 8MP cameras not 5MP and suport for SD card just like all Allviews phones.

The price is great compared to the Lumia 630(I wish is had at least 1gb ram) but I fear the Allviews quality. Their Android phones are not the best in terms of quality and reliability.

1. I'm tired of so many low budget/entry level phones being announced for Windows Phone.
2. I'm tired of not having any actual release date information attached.
3. I'm tired of having to wait so long for new devices to actually be available.
4. That is all.lol

Because high-end Windows Phones are doing so well /s
We all know how successful underdog platforms have been with expensive devices /s

And the 920, 1020, 925, and 930 didn't sell like hot cakes? And win awards? Ok. I'm not saying I have anything against low end devices but I do have a problem if Windows Phone is only gonna be seen as the entry level OS.

I don't buy apps in Android because of white store backgrounds. I love buying apps at windows phone store because it's clear black backgrounds. It seems easier to buy exciting apps at windows phone store than Android and ios Apps store.

I had the change to test 1 week ago both Imperia I and Imperia S.\

Imperia S looks very good, the construction is robust and the scrren resolution and black levels are impressive for a phone with this price. The back camera also is a plus, the colors are vivid and the resolution is good. It was somehow to be expected since the camera is made by Samsung. The not so nice part is the way the OS is moving on the hardware (qualcomm 1.2GHz quad-core, 1GB RAM) - there is a big lag when scrolling through the menu.

Imperia I has a nice design, but not as sleek as Imperia S. The screen is also OK and the camera is also good (made by Omnivison), but the black levels are not so good as the ones of Imperia S. Surprisingly, the OS was moving way better than on Imperia S, which is stange since they have same hardware and same resolution. I believe that the slow response is due to some driver/hardware incompatibility...