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Same old story – New survey shows consumers impressed with the Lumia 920, wary of switching

Lumia 920

People really like the Lumia 920 but switching is always hard

In a new poll conducted by CouponCodes4u.com, 2,371 US smartphone owners between 18 and 35 were surveyed on the new Lumia 920 introduced by Nokia last week.

The survey found that most respondents were impressed by the new device with 61% of those interested intrigued by the PureMotion HD+ screen and 52% said the PureView camera system appealed to them.

PureView HD+

PureView HD+: It has a name & it's demonstrable

Clearly a commercial showing someone operating the Lumia 920 with winter gloves on would be a no-brainer for Nokia in their advertising campaign as that feature is easy to sell and evidently resonates with consumers. Likewise, a promotion featuring the PureView camera and image stabilization should also be extremely marketable.

The bad news is not really all that interesting as it’s quite intuitive: a lot of current smartphone users are hesitant about switching. The reason for that of course is amplified by no pricing, date of availability or announced carrier support—something that should change these results in the coming weeks as that info comes to light.

More specifically from the survey, 52 percent of respondents said no on switching to the Lumia 920 from their current iPhone or Android. “Another 35 percent said they would consider switching, while the remaining 13 percent said they might be interested, if the price was right.”

Apple Google

Apple and Google: Hard to shake their grasp. Carrier contracts don't help, either.

One could make the counter-argument that getting people to switch is not the main goal for Nokia or Windows Phone but rather the untapped market of first-time buyers. That’s a little trickier as iPhone and Android clearly have a leg-up in brand recognition. However, if the Lumia 920 catches on and is priced right, it could quickly prove to be a winner.

There is also the added synergy of launching Windows Phone 8 (and the 920) alongside Windows 8 desktop—something for which we have not yet seen the impact of nor can anyone really predict as it has never been done at this level.

So while this survey makes things sound dire, in fact the take away is that the Lumia 920 has piqued people’s interests. Switching your phone’s ecosystem and any paid apps for a new OS or breaking your carrier contract will always be a negative factor, especially when so there is so little information that is currently available for the 920.

Poll

Our survey found very high interest for the Lumia 920 amongst current Windows Phone users

In our survey of 7,500 respondents, 81% of our readers (we presume mostly Windows Phone users) were seriously considering the Nokia Lumia 920—a margin of agreement for which we have never seen in any of our polls before. That tells us that Nokia is on to something with this device and we’ll be curious to see how the tech media review it and if hype builds for it this fall.

Source: CouponCodes4u; via PCMag

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Reader comments

Same old story – New survey shows consumers impressed with the Lumia 920, wary of switching

78 Comments

Easy fix -
2 week no risk trial
+
99$ + 2 year contract (if you keep it)
+
Major focus on dev community/apps
= win
 
or at least start the pre-orders and announce the dates/carriers
 
 

Every carrier pretty much has a 30 day trial, although with restocking fees. For my cousin I had her try the Iphone, Lumia 900 and Galaxy Note before choosing which one to stick with. You will be happy to know she chose the Lumia 900!
The reason she liked the Lumia 900 is that is just worked. She ended up getting an Ipod Touch for apps, because let's be honest you have to until Windows Phone gets Instagram and Words With Friends.

So doesn't the poor girl have to carry 2 devices with completely different user interfaces and switch between them to play a game? Hopefully it was her choice, so she won't complain to her uncle & aunt (your parents) that you made her do something ridiculous :-)

I highly doubt the phone will come in at $99 on subsidy unless carriers are willing to eat serious money on each one sold. At that point there is no longer as much incentive to promote it over the iphone (which has massive subsidies). I'll be shocked to see the phone at less than $199 on contract as the extra tech inside easily keeps the costs on par or above the galaxy Siii.

Honestly, I think MS giving $20 credit for apps might be a good idea also. I would be wary of switching if I had invested in Android or iOS apps.

Well that's an idea. Further spitballing on implementation, I remember a week or so back there was this piece on how Nokia is trying to grease the wheels on someone already invested in a competing platform to switch by using an application that would scan apps on the existing phone, locating and listing equivalent apps available in the wp marketplace and even offering substitutes for apps that don't have a direct analogue. (link)
 
Number one, Nokia is not leveraging this nearly enough right now. I wouldn't be surprised if plenty of people didn't know about this, which is sad considering all the trouble they went to getting this up and running.
 
Secondly, I would envision pop up stalls leading up to wp8 and the new lumia release catering towards getting people to know all they need about the new devices and helping them to switch, have different sections (the windows phone speed challenge could make a return) and this would be a major factor in convincing them. Have a knowledgable rep plug in devices from willing potential customers and show them how there are plenty of apps to meet their needs on wp (of course there won't be substitutes for everything, this is where an app savvy rep comes in), but here's the kicker; coupled with an attractive plan and upfront pricing (which I'm assuming will be available anyway), if the user switches on the spot, $50 worth of the replacement apps on wp gratis, loaded onto this (new) customer's live account. They boot up their new phone, enter live details, and the phone populates with $50 worth of their most crucial apps, their phone ready to jump in to their life.
 
A lot of this has to do with how the welcome home app works, and wp limitations (I can buy stuff on live and when I boot up my xbox it brings it down, not sure if wp8 will be able to do this, and if it can't, why the heck not?) but they could still implement this as far as possible/feasible. Can't get the $50 worth of apps onto the phone seamlessly? Fine, load up $50 worth of credit onto the live account and let them get their own apps, but showing them that there are alternatives available is crucial. Sometimes you just have to lead the horse to the water, the welcome home app being available isn't enough.

Just to touch on your last point.  WP can send apps directly to your phone.  It does it every time you use the PC link on WPCentral's home page.  It takes you to the live.com site and you add the app there, as long as your phone is getting a signal.  If it can't currently find your phone, it sends you an email that when you open it on your phone it goes and gets the app for you.

Here is an idea! Buy an Xbox 360, surface, or a window 8 CPU get a Nokia lumia 920 FREE! Contract not included.

I would love that deal! Then you attach the phone with the windows ecosystem, get more MS products in peoples hands, and move phones!

It's the carrier more than the device or OS.  How many devices do you think Apple sells just by letting consumers play with their hardware in the stores?  Good hardware, good OS, instant sale.  Period.  As far as the 920 - NO ONE wants to go to AT&T to get such a hot phone.  I really  don't see Nokia being in any kind of financial position to offer any kind of exclusive anything.  The same phone with different or unique branding is cool (Verizon 822), but telling customers that you can only get the Mac Daddy at the carrier with the poorest customer service ratings doesn't bode well for Nokia, Microsoft, or any future customer we expect to join our masses.

I'm not a huge HTC fan, but I hope they do too. Anything that helps boost Windows Phone is great and can possibly boost them as well.

If Verizon does carry this phone that will help tremendously. It would be nice to see both ATT, and Verizon just like they do for the iPhone. Look where that phone is now.. Everywhere.

This. Having a flagship Windows Phone on the nation's two largest carriers will be a big boost in America for market share. Right now I can't recommend WP to any of my power-user friends on Verizon because they only carry the Trophy; a great mid-range device, but not a champion.

Verizon will not get this phone. Nokia and WP8 doesn't have the luxury Sammy and Apple have today. They need a huge commitment in marketing that Verizon or Sprint will not provide until Lumia 920 is a success.

Remember how the iphone was first launched? Carrier exclusivity is the only way for Lumia 920 to succeed. Because the product is not very popular yet, carriers will not spend much on advertising the product unless they have exclusivity.

Needs to be all four carriers plus some regional ones like the Galaxy S III. Just being on AT&T and Verizon isn't anywhere near enough UNLESS you are the iPhone, and even they went to Sprint and regional carriers less than a year after the Verizon expansion. 
 
AT&T and Verizon may be the two biggest carriers, but they are also the two most competitive in terms of breadth of selection. 

Not trying to be a grammar troll, but the word in the title should be wary, not weary.  Anyway, I can only hope people come around to trying Windows Phone... the idea of synergy between it and Windows 8 is amazing.

You're a poor grammar troll...They're WEARY because many smartphone users have already switched ecosystems once, and they're TIRED of it.
Silly goose.

another thing would have been to release when they announced. lots of folks were disapointed with no information past, "hey man, heres a phone - coming soon."

If they had a strong USP or linked one of their hot properties to WP eg Halo things might be different. Remains to be seen if WP8 does have some killer feature. Without one such news will continue to be the norm.

These type of phones (i.e. 920) will always be around $700-800 outright (same as 900), or the cost absorbed into high-end contracts (i.e. $80/month including MRO). I've seen some good deals on iPhone, but it seems the same deals are only given on lesser/less appealing WP models. I don't see the telco's doing any great deals until WP becomes more lucrative for them... I'd like to see a "budget" 920 really draw the wider community, but I guess that'll have to be the 820 or lesser models.

BTW before anyone gets their knickers in a twist, I'm quoting Australian pricing for the HD7 when it launched, which was basically the same for the Lumia 900 and I assume will be the same for the 920

*Noted that those prices are Aus*

Interestingly, I bought my lumia 900 outright from Rogers for $524.99 and unlocked it for $18 bucks on cellunlocker. I really hope the 920 is under $600 here.

That's no surprise. Apple and Google execute new OSes and new hardware regularly and well. The cream of the crop of their respective platforms is available on every carrier. Salespeople are trained on it and have incentive to push it (well, Android, at least). 
 
Conversely, Nokia - in the US, at least - has executed hardware launches poorly. The Lumia 900 took too long to arrive, and then got kneecapped by the announcement of no upgrade to Windows Phone 8, while at the same time offering no time frame on when a replacement would arrive. We still don't know when, in fact.
 
Worse yet, each device in the US has been exclusive to just ONE carrier. I'm sure the reach will broaden somewhat with the 920 and 820, but then again....there's no way of knowing that. They made far more buzz by presenting a phony commercial for the camera than they have anything else they've achieved thus far. 
 
By the time they get ready to launch, a lot of people will have already made up their mind on iPhone 5 or the Galaxy S III or the HTC One X. Several new tablets (iPad Mini, Kindle Fire HD, etc.) will have launched. A lot of discretionary consumer electronics purchases will be accounted for. It's a disaster.

well said..
 
I did read today @ etrade while looking @ Nokia stock, that Nokia and Verizon are close to a deal :)

Microsoft needs to put a awesome tv commercial for lumia 920 that shows it newest features. This time add some well known actor or model. Not some stupid wannabe reality stars like kloe kardashian which she still uses blackberry. Shows you fake of these idiots

The phone needs to be subsidized to get people aboard. If you make the price reasonable or aggressive people will find no reason why not to try it out. If I remember correctly the first Iphone was available at a competitive low price to get brand awareness and to get people to switch. Prices & Availability make switching easier to swallow. Carrier contract don't help either so Nokia since there tied with Microsoft should consider selling unlocked devices through the ever expanding Microsoft stores (think google Nexus) for a good price.

Actually, the first iPhone launched at $499/599.
There's no real price advantage to be had in the US today. They could launch the $920 for $99, but they tried that with the 900, and it didn't make a lick of difference. You need effective promotion, availability cross carriers, some killer apps to motivate the switch AND a good intro price.

I lost all respect for Nokia once it was found out that their video was all a fake and then they try to sweep it under the rug like "ooops it was an accident". BS. If they have to lie they obviously have a POS product. 

Oh please, it wasn't even a public commercial and all they did was use it as a teaser.  Should they have given a disclaimer?  Sure, but it was far from lying.  The system does what they are saying, just a little less dramatically than the stupid girl on a bike scenario.  Many commercials exaggerate performance of devices and products just to get the point across.

I think all the other supplemental performance demonstrations they provided easily proved they weren't lying, merely embellishing, which every advertisement does.
Is a car manufacturer lying when they make their minivans look like they handle like sports cars? You're being too critical.

Goes to show there's still people who choose to believe what they are told and not go look for themselves.
 
No video was faked, no video was shown saying it was shot using the 920. What was shown , and announced as such, was a video showing the concept of OIS technology. While the very badly executed press event left a lot to be desired in the communications department, it seems some media choose to run with it and make up a story based on what they thought they saw or heard.
 
Again, the videos were shown _and announced_ as a demonstration of OIS, a technology which is built in to the Lumia 920, not as a video shot with a Lumia 920 using OIS technology. There is a rather huge difference between the two.
 
In the process it seems Nokia actually over reacted and made things worse by IMO an over the top and over apologetic response.

Please look at Siri commercials and compare them to real live results.  They are beyond ridiculous.

I thought having the 920 demo models in red and yellow was funny since Sprint and Verizon won't get the device. I would love to be wrong and see each carrier get a color specific version.

Sprint absolutely hates Windows Phone. I'll be damned if they get the 920 before Verizon/T-Mobile (assuming they also get it in addition to AT&T, which i what I'm hoping for).

People should just take a punt on windows phone I was always an apple fan until I tried windows don't fear change embrace it never know till you try I love windows phones and would never go back

Same here. It bothered me greatly with Apple's DRM AAC to find out I never owned any of the music I "bought". I liked their sleek modern UI and Zune Pass had me at the first song that I played. Apps have slowly come in and I realized I only used a couple anyways.

I'm actually an Android user who is excited to get my hands on a Lumia 920.
Over the last 3 years I've tried both the Apple and the Android ecosystems. I'm not a huge app head, and I've probably only spent around $40-$50 on apps on both platforms combined in that time. I buy my music from Amazon keeping that particular investment independent of either. I did this purposefully so that I could try everything without taking much of a loss in my defections.
That said, I'm a minority. These platforms are designed to suck you in and make you spend enough money with them that the thought of changing to something else is not only daunting, but sounds like a huge pain in the ass. WP should focus on getting that new smartphone business, because the only way old hands in the game will switch is with impressive hardware that outclasses the competition (which Nokia looks to be providing) and a stable marketshare that builds confidence in the platform with devs. There are plenty of non-smartphone users still out there to bring into the fold and make Windows Phone 8 a player. I just hope they market it that way. 

Microsoft could offer a switching incentive. Something like a contract swap deal. Trade in your current Android or iPhone, keep your contract (is. Don't charge for the switch and don't increase the length of the contract period), pay the subsidized phone price ($99 or $199 for example), and offer $25 of app credits to help you make the switch.

That would require the carriers agreeing to this, and they probably won't since that would cause them to lose potential revenue from an extended contract. But if this could become reality, I would very much be in favour of it.

Agreed that the carriers would never go for that.  They price their phones in such a way that they need you for the 2 years to make their money back.  If they start to let people that bought a Galaxy S3 a couple months ago upgrade AGAIN for no contract extension they are going to lose their pants.

Nokia needs to really push that cool site they have for converting iPhone and Android users as well, thats an awesome feature that no one offers that I know of...

Sorry if this has been said before. My girlfriend has a Android phone, she would give it up tomorrow as she loves my Lumia. But she will be getting another Android phone when her contract is up in November. WHY? apps, yip that easy, apps! Its not that there is not enough apps (there could be a lot more) but she will have to fork out money again, nearly £60 worth. Instead of free headphones, speakers etc, we need to have a free £30 windows marketplace voucher.

Afew months ago, in France, Nokia offered 50€ on the marketplace to incitate people to buy WP. They might reproduce it for their WP8 devices if they think that it might help the sells. 
I strongly doubt that it was a worldwide promotion, but it might be worth waiting 2 months to see what happens...
Here is a link (in french) http://www.nokia.com/fr-fr/offre-lumia-marketplace/

When I bought my titan last year Microsoft had a promo in which i got a 25 prepaid visa card to buy new apps. Maybe they will bring that back again for the people converting from other platforms.
I found that most the apps I got where free, so I had to scramble at the end to find apps I might be interested in to use the card up before it expired(June 30th).

The percentage of switching will increase drastically after October 26 when the 1.3 billions of Windows PC user start upgrading to W8.  Steve Ballmer predicted that the number of W8 users will reach to 400 millions by this time next year.  After using W8's Live Tile UI, SkyDrive, apps and Xbox Life games on their PCs and tablets for a while, people would start appreciating the efficiency and intuitiveness of the W8 and also the WP8.  When their phone contracts become due, I think more than half of those 400 millions will seriously consider swtiching to wp8 phones NATURALLY.  If the WP8 apps can grow quickly, nothing can stop switching trend.  Nokia 920 is sitting there waiting.  Hopefully, nokia will release a Quad-Core version with the added 808 Preview specs next year.  That would certainly add fuel to the fire.  IDC predicted that Android peaks in 2012 and WP8 phones will surpass iPhone by end of 2014.  WP8 phones are a natural fit for people who are working for living whether you are working for a large or small companies.   You will see a major switching in those groups.  The consumer market will follow along quickly.  Who can pass up 920 for something LESS.  :)

That assumes that Windows Phone 8 will have reached app maturity (it hasn't), that the selection of devices will be plentiful across carriers (it is SO FAR from being that), and that manufacturers aside from Nokia will take it seriously (they haven't as evidenced by Samsung and Nokia merely shoving it in Android devices from 4-6 months ago).
Until those barriers are conquered, it won't matter how ubiquitous Windows 8 becomes...people won't switch. They need something compelling to switch to.
It takes more than a nifty UI to make a big splash in today's mobile world. Just ask fans of webOS. 

The whole point of BYOD is that once people leave work they are consumers, not employees, and they choose their own devices in very different ways. Plus businesses are just upgrading to Windows 7, they won't be adopting Windows 8 in any great numbers. So only the slow incremental upgrade of home PC's will expose Windows users to the live tile interface formerly known as Metro.

Huge WP fan but imo, the issue with Windows Phone is that it needs a more compelling consumer story.  One that won't be easily duplicated.  For example, why not go all in and allow Windows Phone to be your sole "PC"...in essense a full fledge Windows RT device that can be docked at home (via Thunderbolt) and leverage additional CPU, Memory & Graphics processing capabilities in the dock along with larger display.  Speaking of displays, Microsoft Research does alot of research around display technology...it would be nice to see something revolutionary come out of their research arm and into Windows Phone devices.

I'm no genious, but I suggested this back when MS effectively forced us to switch from WM to WP by dropping support.  I was seriously tempted to jump ship given the amount of iOS Apps I had for various iPods in the house.  While I'm glad I didn't, MSoft was stupid not to compensate their Base.
 
Now as they try to attract people from other OS Systems, they face the same hurdle.  The solution is the same.  It boggles the mind that they haven't figured this out.
 
Finally, WHEN will MS and Nokia etc learn that announcing their fabulous now technologies, without a release date and Carriers etc is destructive.  Six months from now, when AT&T, WP's "Hero" Carrier in the US, FINALLY releases the 920, it will be too little too late for most people.  Apple will have saturated the fall, Thanksgiving and XMas holiday markets with their latest BS for the iPhone 5. There wil have been three new Android Handsets so heavily promoted everyone will know their specs, and the Lumia 820, 920?  What?  The Tech blogs will point out that this hardware is 6 months old and it is already falling behind.
 
Get with it MSoft!  You and your Partners need to deliver hardware and software on time, shortly after you annouce it, not treat it like its vapourware!

This is a great idea that should get pushed. Maybe with a tweak like, no restocking fee if u return it within 72 hours.

I don't think pricing will be an issue here in the UK, almost all phones (including very high end ones) are free on a contract anyway, so there's not that initial hurdle to overcome. The only phone I've seen where you had to pay an upfront cost is new iPhone, which always is more expensive anyway. 

I think the Windows Market vouchers that some have suggested are a fantastic idea. If people know they have to shell out less of their money to re-purchase apps they own on other platforms that COULD be a major incentive to switch.
 
MS had no problem throwing money at the dev community to build apps for the platform. Why not throw some at potential customers as well?

I applaud Nokia for the effort they have put behind wp, but we are pretty much being forced to buy their phones right now. Its not their fault they are just putting out the best wp, but its annoying. Not every carrier will get the N920 and therefore their customers will be buying inferior windows phones. And to answer your question before you type it, NO, I will not switch carriers for a phone. I just can't do it right now.
to stay on topic, I don't really see that many people jumping to WP this holiday season. I also don't think W8 is a natural draw. While I think it is very good, do you really think the average consumer is going to upgrade their pc even if it is only $40? The market saturation of W8 will not drive sales of WP8 as quickly as people think. Again I hope I'm wrong, but I don't see it happening. Plus they better throw the best marketing campaign known to man.

I don't think MS relies as heavily on upgrades as they do new PC purchases. The only people upgrading on their current machines will be the enthusiasts and any businesses they've actually convinced to do so (which I don't think are many).
I think with the new devices we will see them across 3 of the major 4 carriers. Verizon is rumored to be on board and you know T-Mobile and AT&T will be all over these handsets. The only one vocally opting out is Sprint at this point.

I applaud Nokia for the effort they have put behind wp, but we are pretty much being forced to buy their phones right now. Its not their fault they are just putting out the best wp, but its annoying. Not every carrier will get the N920 and therefore their customers will be buying inferior windows phones. And to answer your question before you type it, NO, I will not switch carriers for a phone. I just can't do it right now.
to stay on topic, I don't really see that many people jumping to WP this holiday season. I also don't think W8 is a natural draw. While I think it is very good, do you really think the average consumer is going to upgrade their pc even if it is only $40? The market saturation of W8 will not drive sales of WP8 as quickly as people think. Again I hope I'm wrong, but I don't see it happening. Plus they better throw the best marketing campaign known to man.

Wow, I wouldn't call it the "same old story". It wasn't that long ago when 98% of smart phone users couldn't even offer an opinion on Windows Phones let alone be intriuged by them. That is a massive rise in mindshare.

 
The big deal with most people is the “ecosystem” or the number of apps available. Never mind that most people only use a handful of apps but if the “must have” apps are missing then this could be a deal breaker for some.
Its ironic that both apple and google have have hundreds of thousands of apps in their camps. But really how many of those are duplicate apps? How many live wallpapers does google play have? Or themes? How many note taking apps does the apple app store have?
If windows marketplace can get the big names; i.e. facebook, twitter, evernote, instagram, pinterest; the ones that get the press and the big name games like angry birds, temple run etc.. then it will have a decent chance of gaining market share.
And lost in the argument is that once windows 8 comes out many developers will port their wares to the new OS which means they should run on winphone8. And developers will develop for the new OS. Any new PC sold will come with win8 and then you factor in the upgrades which MS has priced pretty cheap and it all adds up to a pretty big user base in no time. I suspect that the windows marketplace could catch up to both google and apple pretty fast in # of apps in their store.
And MS has something that neither google or apple can offer; buy one of our “metro” or modern apps once and run it on your desktop, tablet or phone. This is big.
I myself am seriously thinking of switching from android to winphone8 once all the models are announced and detailed as to which carriers will be stocking them.

Not surprised. At all. Nokia and MS have started from a very week position by entering the game so late late in the first place. It's not that they don't have an innovative and appealing product. People are now just so heavily invested in one of the two major platforms that dumping it all and switching at this point makes very little practical or economic sense.

Hoping HTC doesn't disappoint. They make great hardware. Most of my android handsets have been HTC and imho they beat Samsung in terms of build quality.
And please for the love of GOD......have great handsets on all 4 major carriers. Bummed out that the 920 won't be coming to T-Mobile. While the 820 looks good and the specs are decent it isn't top of the line. If I had to pick between the 820 or ATIV S on T-mobile I would have to pick the sammy model as the specs are better than the 820. And I want a NOKIA phone dammit!!!

Someone before mentioned a eur50 refund. Same applied in Spain....there is only a problem: I am still waiting 2 months after purchasing my l900. So if they do go for that again, I will not believe them...nokia, do what u advertise! I've been ripped off!

I am looking forward to switching from my iphone 4S to the lumia 920.  Hopefully Nokia makes this easy by offering unlocked phones on their website like other phone manufacturers do.  

I dont see this as dire news at all. If 48% are willing to consider switching, that is a great start. If 10% switch, that would be considered quite a good achievement right there.

Hey WPCENTRAL, how about a poll asking people if they would buy a Lumia 920 on their carrier of would they switch their carrier, if the phone appears only Atnt. 

I was at a apple store today and this guy was trying to switch me to an iPhone...
Well anyways he played with my lumia he was really impressed with it... The eco system,market share for apple is too big... What msft/nokia can do is to keep throwing at it until it catches up.. U have to loose a lot before gaining some... Btw how come I don't have an eq option on my lumia 900 it wasn't an issue to mw until the guy showed mw he's old iPhone 4???? Pissed me off