Samsung Omnia M Windows Phone priced to fail in Brazil?

WP Central

Boring phone with outrageous price?

We’ve reported on Samsung’s Omnia M phone in the past noting that their latest phone is a low-end, borderline Tango entry meant for new and developing markets. That translates into ho-hum specs (4” display, 1GHz CPU, 4GB storage, 5MP camera) and in theory, a low-entry price.

For whatever reason though, we’re not seeing Samsung place nice with local markets with their pricing of the Omnia M borderline unreasonably high for such a mediocre device...

On the site Windows Phone Brazil, they note that the Omnia M, which just went on sale today is priced at R$ 799 (~$389 US). To put that in perspective, the Nokia Lumia 710, arguably a better device with its ClearBlack display (though smaller), 4GB more storage and superior design and build quality goes for R$100 less than the Omnia M, priced at R$700 (~$341 US). Customers walking into a retail outlet will not have to think twice about which Windows Phone to purchase given those two options which for us raises the question: what is Samsung even thinking?

We can surmise there are two possibilities. One, Samsung is not really in this to win any customers and have no hopes for this phone to succeed which raises even more questions, like why even build and release this device? The other is that Nokia is biting the bullet and underpricing their phone to win customers because they are “in it to win it” (really though, they have no choice).

We’ve heard this isn’t just a Brazil issue either as the Omnia M is also ridiculously priced in China and other regions as well, making this phone a non-contender. But really, after looking the specs and hearing of the cheap build quality, who’s loss is it really?

Source: TechnoBlog; via: Windows Phone Brazil


Reader comments

Samsung Omnia M Windows Phone priced to fail in Brazil?


Wow, priced to fail indeed. Sounds weird. 
I wonder how much Samsung actually wants to see WP succeeding with the old number one for 12 years riding on top of WP.

Here are the current WP sales rankings on bestbuy.com as of today:

AT&T (83 phones offered)
26. Nokia Lumia 900 Black (30. a week ago, 28. a month ago)
27. Samsung Focus Flash (33. a week ago, 43. a month ago)
52. Samsung Focus 2 (64. a week ago, 55. a month ago)
53. HTC Titan (37. a week ago, 29. a month ago)
55. Nokia Lumia 900 White (58. a week ago, 56. a month ago)
57. Nokia Lumia 900 Cyan (49. a week ago, 58. a month ago)
60. Samsung Focus S (71. a week ago, 71. a month ago)
74. HTC HD7S (77. a week ago, 76. a month ago)
HTC Titan II is not offered
Nokia Lumia 900 Pink is not offered

T-Mobile (27 phones offered)
11. Nokia Lumia 710 White (21. a week ago, 14. a month ago)
13. Nokia Lumia 710 Black (14. a week ago, 7. a month ago)
19. HTC Radar (15. a week ago, 10. a month ago)

Verizon (64 phones offered)
51. HTC Trophy (41. a week ago, 38. a month ago)

Sprint (43 phones offered)
None offered

I do it every week just to see how things are going for WP.  It is only related to the article in that they're both regarding sales of WP.

That's no surprise for us in Brazil, everything here is overpriced! And you can bet someone will buy it.
Apple did the same thing here in Brazil with their iPhones. An unlocked phone at any store is almost R$ 500,00 (US$ 250,00) cheaper than one at Apple Store.
Companies come here to make money. And they do a lot, because brazilian pay for it, no matter the price.

Exactly! For whatever reason, EVERYTHING is literally over priced in Brazil. Went once for a summer and I can attest to the fact that the prices are extreme! But hey that's Brazil...

These low-end phones should be next to free seeing that WP8 will be here in the fall. This is inexcusable.

Saying that something should be free, just becasue a new version may be coming in the next few months, is utterly redonkulous.

I'm from brazil and I can say that half of it are taxes.
It also applies to other devices, such as lumia 710.
The Omnia M costing more than the Lumia 710 is really stupid.
They do this so that 'no crazy about technology people' can buy it and think they are doing a good deal. That's just idiot. Just yesterday I went to a store here in Brazil and I saw a Samsung Omnia W, considerable superior than the M, costing R$ 799, (~$387).