Evidently in those LG E900 videos that came out today, a new app was spotted on the device called 'ScanSearch'.
'ScanSearch' is developed by Korean Software Company OlaWorks and is basically a Google Goggles app but looking even more advanced. It allows you to scan just about anything commercial (store logos, books, CDs, etc.) and then fetch more information on the interwebs.
Besides Google, Microsoft is also working on such technology for Bing, so we can expect an official version of this technology sometime in the future.
Unfortunately, we can't see what the WP7 version looks like, but after the break is a iPhone-demo of the same app in action (albeit in Korean).