Funny thing reading social networking sites after the Microsoft Gamescom announcement: Windows Phone 7 suddenly went from potentially good to potentially killer status. Basically, the XBox integration has really impressed people--heck, in our unscientific poll, most of you are going with "better than expected" as your reaction.

All of this begs the question: why call it Windows Phone 7?

It was bad enough with the word 'Series' after it but three words to name the OS is still a mouthful these days, especially compared to 'WebOS', "Android', 'iPhone'/'iOS' or 'Blackberry'--all of which have a simple, identifiable and unique name.

Chris Pirillo, who's always an interesting read. of course agrees with this and even more so after the Gamescom announcement. His take?

They should call it the 'XBox Compass' and he gives seven reasons why going with the Xbox brand makes more sense than going with Windows.

Our thoughts? It's a heck of a lot better than 'Windows Phone 7' and 'XBox Compass' has a nice ring to it. Lets face it, calling Windows Phone 7 is just too geek, too tech, too long and too bland. Microsoft should really consider going with something different. Your thoughts? Take the poll or shout in comments.