Sky has today announced the arrival of NOW TV on Windows 8.1 with an official app ready to go on the Windows Store, just in time for the holidays. Those who have Windows 8.1 installed on their tablet, laptop or PC will be able to enjoy their favorite entertainment on-demand. Content available through the service includes latest blockbuster movies, TV shows, as well as live action from Sky Sports channels.

NOW TV does require a subscription, starting from £6.99 a month. Three separate packages are available, one offering access to TV, another to movies and the third to live sports. There is no contract to sign, however, so feel free to try one package out and see how you go. It's worth noting that NOW TV is not yet available on Windows Phone.

Check the press release below for more details, as well as the NOW TV website.

Online TV streaming service NOW TV is now available on PCs, laptops and tablet devices that run Windows 8.1, taking the total number of devices supported to 60.

The arrival of NOW TV on Windows 8.1 means customers have yet another way to enjoy the latest blockbuster movies, live action from all seven Sky Sports channels and must-see shows on 13 of the best pay TV channels from NOW TV. The app can be found in the Windows Store to download.

Gidon Katz, Director of NOW TV, said: "We're excited to launch on Windows 8.1, giving customers yet another platform to watch NOW TV this Christmas, whether that's watching the latest Christmas movies like Disney's Frozen, festive favourites like Elf and Home Alone, or starting a new Box Set such as the complete series of Mad Men."

NOW TV offers flexible ways of watching the latest movies, exclusive live sports and must see TV shows all without a contract at a great value price.

  • The NOW TV Entertainment Month Pass is £6.99 a month and provides instant access to must-see shows like Agatha Raisin and the Quiche of Death and Olive Kitteridge, and 13 of the best pay TV channels. Plus box sets including True Detective (series 1) which is available on 12 December, An Idiot Abroad (series 1-3) and Game of Thrones (series 1).
  • The Sky Movies Month Pass is available for £9.99 a month (after a 30 day free trial) offers and over 1,000 movies, from big Hollywood blockbusters to cult classics and top independent films. As well as unlimited access to the latest films such as Warner Bros © The LEGO© Movie, Disney's Muppets Most Wanted and Marvel's Captain America: The Winter Soldier all available this Christmas.
  • The Sky Sports Day Pass at £6.99 (24hrs) and Sky Sports Week Pass at £10.99 offer a flexible way to watch Sky Sports and keep up with the biggest matches and events live across all seven Sky Sports channels including the 2015 World Darts Championship.