121cast is reinventing the radio by creating an online platform that delivers personalised audio for consumption on the go.
Our vision is to be the "radio station" of choice for smartphone owners with an intelligent and contextual audio stream to compliment the busy lifestyle and heavy information consumption of the modern professional.
121cast was founded by Andrew Armstrong, Ed Hooper and Long Zheng in February 2012 and is based in Melbourne Australia.
In June, 121cast was awarded an Entrepreneurial Fellowship by the University of Melbourne Faculty of Engineering to complete the Melbourne Accelerator Program (MAP).
The first product to come out of their startup is SoundGecko. With so much information flying around the interwebs, and so many juicy posts on Windows Phone Central, it's hard to keep up. But what if you could have articles read to you while snuggling up to people on the train, or driving? Well, that's exactly what SoundGecko does.
Give the service a URL and your email address, it automagically works out what you want to read, and in a minute or so the link to an audio file will be emailed to you. To make it easier, there is also a Google Chrome extension. Having a link emailed to you is great, but isn't perfect, especially if you are driving out of cell reception.
That's where Zune podcast support comes in.
After adding SoundGecko as a podcast in Zune, everytime you give SoundGecko a new link Zune will download the audio, and proceed to sync that onto your device (if you have it configured).
Currently there is an iPhone app, and an upcoming Android app, so we reached out to Long for comment on WP7. He confirmed that a Windows Phone app is in fact in the works, and that people can use the new podcast support until it is released.
So next time you need to go to the shops, why not pop a few of our articles into SoundGecko before you hit the road?