Dear carriers: This is how you roll out a ROM update. You make a nice website for it. You clearly lay out the benefits of the update. And you throw in some freebies like ringtones so that the average Joe--who would ignore a “bugfix update” like he ignores his aunt Betty's ranting--will go and download it. Kudos all around.
If you have a Shadow, go on and get the update here. You'll get yourself “Audio postcards” (aka MMS with Audio), some music control enhancements, and the aforementioned bugfixes -- like improved typing on that suretype keyboard of yours. Oh, and that persistent multiple alarm issue will finally be fixed.