A few weeks ago, we covered a single case study of one developer who released the same app on Android and Windows Phone: 'Mortal Kombat Tactics' by Neuralnet found here in the Marketplace.
The conclusion at the time was that Windows Phone was a better platform for developers to make money on (via ads) due to the fact that visibility is much higher than the Android Market. As a result, the developer brought in just $1.27 form Android in five days versus the $14.77 for the same time--that's a huge difference obviously.
But, would that advantage last? Luckily, Alex updated his post to show what thirty days in August would look like instead of just five:
- Android revenue is $3.44 with an eCPM of $0.30 and a total of 11,606 Impressions
- Windows Phone 7 revenue is $108.55 with an eCPM of $0.94 and a total of 114,920 Impressions.
We don't really need to point out how $3 is slightly less than $108 for Windows Phone, do we? Alex summarizes:
"The 30,000+ apps in the Windows Phone 7 Marketplace and 300,000+ apps in the Android Market are good numbers, but discovery is everything. Which gives a clear advantage to Windows Phone 7.
Once your app is on the "New" or "Just in" category is the best chance that your application can be seen by a lot of people, on Windows Phone 7 your app can be under the "New" category for a full day or two, three if you are lucky, but on Android is another subject all together because you can have 40 plus apps published at the same time yours is and that's your big chance to be seen by a lot of people."
Certainly food for thought for developers looking to pick a platform to work on. Like all things though, as Windows Phone's Marketplace grows, this advantage may dwindle, but as of right now it's looking pretty good.