City-building games with timers are increasingly common on mobile platforms. Xbox Windows Phone has seen a few, including Gameloft’s own Ice Age Village. These games lure players in with their initially rapid progression and lots of loot to collect. But the longer one plays, the less new things there are to see and the more the feeling of sameness pulls in. Do we keep playing them for fun or out of habit?
So the question becomes how to make a city builder with real lasting appeal – one that keeps providing players a reason to play and maybe even spend some money. Electronic Arts found a clever way to do so by adding timers to its Sims franchise and calling it Sims FreePlay. Now Gameloft returns to the genre with Kingdoms & Lords. The hook: they’ve thrown strategic battles into the mix.