As expected Peter Chou, HTC's CEO held a teleconference to announce his companies partnership with Beats Electronics. The venture is hoped to bring studio quality sound to the HTC smartphones. Which smartphones will benefit from this venture is still a mystery.
HTC is investing $300 million into this venture with Beats, who in turns will work to make the audio quality of smartphones less like a portable television. Jimmy Lovine, Beats Electronics' Chairman, felt that audio components for computers and smartphones were at the manufacturing back end. Digital sound looses so much quality from the studio to the cd to the audio file. Beats Electronics hopes to bring that quality back.
Both Beats and HTC sounded up beat about this venture. While there were no specific details offered on how Beats Electronics will be integrated with HTC phones, the time frame of "later this fall" was referenced. The twenty plus minute teleconference didn't shed much light on this new partnership but both Beats Electronics and HTC definitely came across up beat about this new venture.
So, do you think the two new HTC Mango phones that received BT Certification will have Beats sound? Or will this be a separate line for HTC and will such a line include a Windows Phone? Hopefully we'll know for certain sooner than later.
*Pictured above is Jimmy Lovine Chairman of Beats Electronics, Peter Chou CEO of HTC, and Beats Electronics' CEO, Dr. Dre.