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behind the scenes

Microsoft is capable of both terrible and great advertisements. Compare their Scroogled campaign to something like their recent Windows Phone school play commercial called The Recital. The two might as well have been made from two different companies. Speaking of the Recital, Microsoft has just released a behind the scenes video for the ad. It’s a fun video to see some of the work that went into producing their most popular Windows Phone commercial yet.

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Microsoft has launched a new web series, “On the Whiteboard”, to take you behind the scenes of where and how technology mixes with culture.

The first episode follows our host, Pamela Woon, speaking to Oscar winner, Randy Thom, about the importance of sound in technology. Randy Thom has contributed to famous films including The Incredibles, Return of the Jedi, and Forest Gump.

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Microsoft launched it's latest Windows Phone ad the other day poking fun at the Samsung/Apple rivalry. The end result was a humorous poke at the competition while highlighting our Windows Phones.

Microsoft is now sharing a behind the scenes video filmed during the making of the commercial.  It's an interesting, funny perspective on how the ad was shot. The behind the scenes footage might even make for a nice follow-up commercial.

Source: Windows Phone Blog

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Shooting an entire video on a Windows Phone always seems like an interesting challenge and we like seeing the results. For one, it demonstrates the phone/camera capability and number two, it makes us wonder how good can we make our videos.

Microsoft is evidently starting a "Me series" which is described as "a collection of short film essays exploring a day in the life of creative Windows Phone users." The first one, as seen above, is filmed by Todd Cole an "acclaimed fashion photographer" who was working on the video for Kurt Vile's song "Baby's Arms" using Windows Phone. From the video description: 

"Todd Cole, acclaimed fashion photographer and music video/commercial director, is known for his work with such diverse talents as Charlotte Gainsbourg and No Age to Rodarte and Commes Des Garcons. This video profile takes a look behind the scenes in his making of Kurt Vile's "Baby's Arms" music video. The video was shot exclusively using the Windows Phone camera in Cole's hometown of Los Angeles and explores the love story between a young couple living their everyday lives in East LA."

Okay, fair enough, he has some fancy editing software, professional lighting and a steady-cam setup in addition to his Windows Phone, but all else being equal, it's pretty cool. Plus the quality of the video,  when you steady the phone, is pretty top notch and gets you thinkin', no?

Update: Full video of 'Baby's Arms' after the break.

Source: YouTube (Windows Phone)

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