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bing it on

Our interview with Microsoft Behavioral Scientist Matt Wallaert to set the record straight on the Bing versus Google controversy

Yesterday, we published an editorial questioning whether or not Microsoft’s “Bing It On” campaign and its claims are a sham or fair play.

Yale law professor, Ian Ayres, conducted a study with a collection of 1,000 people who were asked to take the “Bing It On” challenge and report their results. The outcome of Ayres’ experiment was nowhere near Microsoft’s claim that people prefer Bing 2 to 1 causing a media storm of accusations and negative press.

We spoke with Bing Behavioral Scientist, Matt Wallaert, to help clear up the situation.

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BYOSE - 'Bing' Your Own Search Engine

Microsoft has kick-started the ‘Bing it on’ challenge, which puts Bing against Google to see which search engine can provide more relevant results. Google has been regarded as the most accurate search engine with Bing still claiming grounds and improving algorithms to catch up to the #1. Has Microsoft really achieved wonders with Bing?

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