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brand

Yesterday we wrote an entertaining fluff piece about the brand ‘Windows Phone’ and how, when compared to iPhone and Android, feedback from the internet was actually quite positive. We tied it into the exceptionally high customer satisfaction ratings that Windows Phone devices typically get on carrier websites or third party outlets like Amazon.

In related news, PCMag yesterday published results of their 2013 Business Choice Awards, a survey of “actual users of smartphones” and “those responsible for deploying and maintaining the devices”.

The conclusion for Nokia is that the company is doing very well with those customers. So much so that PCMag called Nokia “…the clear winner of the end-user Business Choice Award for smartphones.”

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When it comes to the brand ‘Windows Phone’ everyone has an opinion and everybody is also a self-appointed expert on marketing. Even here at Windows Phone Central, a lot of comments lean towards the idea that Microsoft's brand is baggage, a discussion that is amplified with the proposed purchase of Nokia and the future of the Lumia trademark. The reason for then negative perception most often proposed? Its deleterious association with Windows desktop, of course.

While by no means scientific, the search indexing site What Does the Internet Think? returns some interesting results when looking up ‘Windows Phone’ that may surprise some. The site, which uses a proprietary algorithm to measure popularity and perception of a search term, claims that ‘Windows Phone’, at least how it is being used on the internet, has 56.1% positive coverage. (The term ‘Lumia’, while not popular for search, does bring in an impressive 63.3% positive result).

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Word is already on the street that Samsung is looking to unveil Windows hardware at the closely approaching IFA (official website), which will be held in Berlin this week (yes, we have Mobile Nation's people there for coverage, no worries). This will more than likely include Windows 8 PCs and tablets, as well as a potential Windows Phone 8 (Apollo) device or two. 

Through SamMobile we're now aware that Samsung has trademarked 'Ativ', which could be used as branding for future hardware families. Ativ Tab, being the most conspicuous, looks to be the potential name for Samsung's venture into Windows 8 tablets. There is a high probability this will become reality as we're not likely to see the manufacturer alter its Android arsenal. We hope to find out more information in the next few days at IFA.

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The Nokia Lumia 800: Trend setter

We’ve had discussions before, sometimes heated, about what should be the proper name for Windows Phone and whether it’s catchy, unique enough or even hampered by the “Windows” name. But one thing is for sure, Nokia seems to have a hit with the 'Lumia' brand.

Using Google’s Trends function to compare searches for 'Windows Phones' against 'Lumia' you get an interesting result. Since about November 2011, 'Lumia' has been searched for much more often than 'Windows Phone' which is curious only because Nokia’s handsets are a subset of Windows Phone, yet they’re clearly leading in terms of brand awareness and consumer curiosity.

Last 12 months of Google searches for 'Lumia' vs 'Windows Phone' vs 'Windows Mobile'

Going further, looking at “news reference volume” which details how often Lumia is cited in the media, we can see that although it trails Windows Phone, it often follows the same pattern of interest and is near the same level.

Perhaps just as interesting is if you compare ‘Windows Mobile’ versus ‘Windows Phone’ you can see a slow downward trend for the former but it still trends quite high. That reinforces the belief that many are still confusing the two brands and Microsoft still has a naming problem, which is slowly being overcome. 

There should be little doubt that Nokia with their branding and ability to make headlines has raised awareness a lot for Microsoft’s mobile OS, so much so that they’re in fact leading the interest, often getting ahead of “Windows Phone” itself. That’s impressive work and is a good sign that Nokia is resonating with users out there and backs up what many of us have been saying, which is Nokia is the key to Windows Phone success now and in the future.

Source: Google Trends; via TNW; Thanks, piaqt, for the heads up

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Funny thing reading social networking sites after the Microsoft Gamescom announcement: Windows Phone 7 suddenly went from potentially good to potentially killer status. Basically, the XBox integration has really impressed people--heck, in our unscientific poll, most of you are going with "better than expected" as your reaction.

All of this begs the question: why call it Windows Phone 7?

It was bad enough with the word 'Series' after it but three words to name the OS is still a mouthful these days, especially compared to 'WebOS', "Android', 'iPhone'/'iOS' or 'Blackberry'--all of which have a simple, identifiable and unique name.

Chris Pirillo, who's always an interesting read. of course agrees with this and even more so after the Gamescom announcement. His take?

They should call it the 'XBox Compass' and he gives seven reasons why going with the Xbox brand makes more sense than going with Windows.

Our thoughts? It's a heck of a lot better than 'Windows Phone 7' and 'XBox Compass' has a nice ring to it. Lets face it, calling Windows Phone 7 is just too geek, too tech, too long and too bland. Microsoft should really consider going with something different. Your thoughts? Take the poll or shout in comments.

 

Should Microsoft rename Windows Phone 7?survey software
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