Left: the old Store search; Right, new Store search with developer lookup
Microsoft has been hard at work “doing things” to the Windows Phone store, which in theory will improve things (so far, all we’ve heard are developer complaints about delayed app publishing).
One of those areas is now coming forward although we have yet been able to verify in the US. WPArea.de has noticed that you can now search by the developer’s name in addition to their app. In a side by side with an HTC Mozart and a Lumia 800, they found the Mozart was able to get different search results when “Kik” was entered.
On the Mozart, Kik returned the developer house first, followed by the app whereas the Lumia 800 showed the more traditional KiK Messenger as the first.