Before the formal debut which is planned for September this year, Microsoft and its Chinese joint-venture partner BesTV just brought the Chinese version of Xbox One to China International Cartoon & Game Expo (July 10 - 14, in Shanghai), for a brief demonstration. A quite lengthy commercial for the console was revealed, highlighting the Chinese Xbox One's, um, for lack of better words, let's say "highly localized functionality and marketing strategy".
Here is the video itself, in Chinese, for your enjoyment. There are English subtitles, but sadly they are blocked by all those human heads. I'll try to explain what exactly happened in the video below.