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Microsoft is taking the Windows Phone Challenge footage and launching it into cinemas across the US (sorry, everyone else who resides outside the states). Ben Rudolph, the popular face behind all this friendly cross-platform abuse, has crafted an insightful post on the Windows Phone Blog detailing some cinema chains that will be featuring the marketing material.

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Confession: I watch between 5-7 movies a week, some in the cinema, some at home, never on my phone. Heck, I saw three movies just on Saturday. So needless to say, looking up info on movies (actors, awards, year of release, who directed, etc.) is one of those things I do a lot of, in fact you'll find me fiddling with my phone during a movie, because I need to know something. Yeah, sorry I'm that guy.

While we have apps like iMDB, Flixster, etc. on our phones, they're not for everyone. Captain Movie, which just hit v1.7 and is set for Mango, is a "wrapper" app meaning it scrapes info from iMDB, Rotten Tomatoes and TMDB.org and gives it to you in a nice, Metro-y format. More interestingly, it shows you on the first screen what just opened this weekend and then you scroll over and see what's coming for the next few weeks--that's imporant for myself, because it's hard to keep track of all the different little films out there. Under each movie, you get things like cast, crew, links to trailers, trivia, comments, pictures and more--it's all the info you could want right at your finger tips.

"Metasearch over all databases, Search for Movies, Search for Persons, Movie Starts, Search and Watch Trailers, Tile image update with current Movie Starts, Information about movies(facts, cast & crew, pictures, user comments, soundtrack, release dates, story line, editions, awards) Information about persons(facts, filmography, pictures, awards)"

Supported Databases: IMDb(en,de,es,fr,it,pt), TMDb(en,de,es,fr,it,pt), OFDb(de), Cineasten(de), moviepilot(de), FILMSTARTS(de), RottenTomatoes(en)"

In addition, you can search for any movie--not just current ones, but the whole iMDB, TMDB and Rotten Tomatoes archive, making this a very powerful app. Quickly learn what awards the film one, the soundtrack info and more.

The app does fetch for $1.99 which is on the high end, no doubt. But there is a free trial and if you're a movie buff like myself, the $1.99 is well worth the investment. You also get a swanky Live Tile that pushes the latest posters to your Start screen, updating every hour or so--nice touch. Take Captain Movie for a spin here in the Marketplace. And don't forget to grab the RunPee app too, as you'll need that to nail down some bathroom breaks during your latest silver screen viewing.

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Here's an app that slipped below the radar: RunPee. Yes, perhaps an oddly titled app, it's actually quite accurate to its purpose, which is to let you know the best time to take a bathroom break during the latest blockbuster movie at the cinemas.

The app is simple and to the point: it lists the latest films out in theaters, each film tells you the run time and three times to go during the movie. The first two "breaks" are positioned about 1/3 and 2/3 through the movie and provide cues to let you know that the scene is coming up.  While running back to the cinema, why not gander back at your phone and read what you're missing? Yup, someone has summarized the 4-5 minute interval you are given for you, so it'd be rude to not read it!

  • Every movie has a few scenes that either aren’t crucial to the plot, or can be easily summarized for you.
  • Every movie has a few minutes you can safely miss and not be lost when you sit back down.
  • We identify these times for you by watching the movie for ourselves.
  • RunPee provides you with both a cue to know when it's safe to leave, as well a summary of what you missed (no spoilers!).

RunPee adheres definitely adheres to the Metro design we love on Windows Phone, it's also fast and smooth to use, so we're more than pleased. Plus, this is actually useful, especially if you buy one of those "value" sodas like WPCentral reader Jim, who sent us this app reminder. (Thanks, Jim!)

The app is free and ad free in the Marketplace. You can pick it up here and have your bladder thank us later.

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