We've seen the headlines, we've heard the pundits (looking at you, Scoble) that tout apps as the "big" thing on smartphones. And while initially this may hold true for new users, the novelty wears off, or so suggests a new study by the Pew Research Center's Internet & American Life Project.
In that study, 68% of users only use five or fewer apps at least once a week. Furthermore, 17% don't use any apps on a regular basis while only 42% of respondents even have apps on their phones. Those are certainly interesting numbers and what it suggests is people are downloading lots of apps but rarely use them on a regular basis. In fact, we hear this often from developers who don't get many ad-hits in their apps after a few weeks despite seemingly large numbers of downloads. Speaking of, the study also points out that judging an app's popularity by number of downloads alone is probably not a good metric (though app reviews and number of them may be).
In other interesting stats from Nielsen, Android users spend about 90 minutes a day on their phones, two-thirds of that time in apps (probably customizing their UI, just kidding). That suggest that even though few use many apps, the ones they do use, they use often and on a regular basis.
While no numbers are revealed for Windows Phone users, it will be even more interesting for our users since things like Facebook, LinkedIn and Twitter are baked into the OS, reducing the number of popular services that people need to download separate apps for. That will only increase if Microsoft continues, as expected, to bake in other services as the OS grows and updates roll out. This of course makes us ask the question: Do you fit this model or are you folks app-fiends? (We're also pretty sure games don't count as apps for the purposes of this study).
Let us know in comments....
via USA Today; Thanks Mark W. and ZX9, for the tips