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dare to live

We've been following the Windows Phone UK Dare to Live tour, which is challenging the public in a number of major city across the UK. Previously, we looked at how the campaign was progressing with the win / loss ratio, and it was revealed that Windows Phone certainly was the leading platform with a considerable lead.

Now the Dare to Live challenge has made its way to Brighton in the south of England. Should you find yourself in and around the area this week, be sure to pop down and check out the event. If you're reading this and use a competitor smartphone, why not try your luck and potentially pocket £20 by beating Windows Phone? Should you lose, well, you know what happens by now.

Thanks, Neil, for the tip and photo!

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The Windows Phone UK team has been busy taking the Dare to Live challenge on tour throughout the UK. They first began the challenge marathon at Westfield in London and has since arrived in Glasgow, Edinburgh, Birmingham, Newcastle and Sheffield, challenging the public to see if their smartphone can beat a Windows Phone at common tasks. From uploading a photo to Facebook to publishing a status update to social networks.

The team were also present at the Into live music event, which took place at Proud Camden last night in London. So, how about some statistics? According to the team, they've enjoyed a 98% win rate with 22,782 wins under the belt, accompanied by 568 losses (similar to the Smoked By Windows Phone competition's). A week breakdown is also available under the graph.

Not too shabby, eh? Check out the calendar for details as to where the team will be next, we'll revisit the Dare to Live campaign once it's finished in July.

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Nokia and the Windows Phone team have taken the "Dare to Live" challenge to Edinburgh and Glasgow as the next step on their UK tour. Like what we witnessed in London with the challenge being held at the Shepherds Bush Westfield shopping centre, the public are challenged by the team at common smartphone tasks. Should the participant win they pocket £20 there and then, but should they lose then a daring activity awaits.

In London there was height frightening tightrope walking, but Scottish losers of the Dare to Live challenge in Glasgow get to take part in a bungee launch.

Have you dared to challenge Windows Phone? Check out more photos on the Windows Phone Facebook page.

Source: Facebook (Nokia)

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Today marks day one of the Dare to Live marketing campaign by Microsoft and Nokia that will have the teams tour the UK challenging the public to see if their smartphones can beat Windows Phone (white Lumia 800s were used at today's event). Much like the Smoked by Windows Phone challenges that have been held across the globe, participants will pocket £20 on the street if they can beat Windows Phone at standard tasks.

Should they lose, participants will have the opportunity to take on the Microsoft team with a dare. Whether it be tightrope walking or the Big Air, the dares are fear destroying. We went down to the Westfield shopping centre in Shepard's Bush to see what was happening. As one can see from the photos, it was quite a sight to see inside the building. There were a number of losing contestants who took to the ropes and bagged themselves a "DARED" Windows Phone shirt.

Be sure to view the tour calendar to be sure as to when the team will be at a city near you. For now check out more photos after the break.

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