Financial report

Nokia releases its financial report for Q4 2013, showing a decline in Lumia sales before passing the baton to Microsoft

While both the media and consumers wait patiently for Microsoft to inevitably absorb Nokia's devices and services division, the Finnish company today published its Q4 2013 financial report. This latest report paints a rather bleak image of its Lumia family of Windows Phones. Simply put, Nokia (and Microsoft as both the operating system developer and financial partner) had a bad period to close off 2013. That said, it's not all negative and the Nokia we should see after the Microsoft deal will be a profitable company.

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Nokia has today published its interim financial report for Q2 2013 and while the company has seemingly won the battle against BlackBerry, Nokia is still posting losses.

The report shows Lumia Windows Phone sales going up to 7.4 million in the quarter, a significant improvement on BlackBerry's 6.8 million. Revenues of this quarter stand at €5.69 billion ($7.4 billion - matching the number of Lumias sold), down from $9.2 billion the same time last year. Today's report has overall loss at €115 million ($150 million).

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Nokia has published its financial results for Q3 2012, which shows the interesting position the company has found itself in. Smartphone sales have fallen drastically, as well as net sales from the division. Likely down to the imminent Windows Phone 8 release and new Lumia family of smartphones, Nokia experienced a 56 percent drop in net sales. In Q2 the company shipped 4 million Lumia devices, a steep decrease indeed.

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Nokia has released their Q2 financial report today, which paints a somewhat unexpected picture. According to figures present in the document, Nokia has managed to sell four million Lumia Windows Phones worldwide. This is up from their previous report of Q1 where Nokia CEO Stephen Elop stated the company "exceeded expectations" in the US.

We've been looking at the growth figures for the previous quarters and the situation looks strong for the Lumia line of Windows Phone with exponential growth taking place. Pushing out over a million devices in Q4 2011, followed by further increase in Q1 2012, we're seeing a positive trend with four million Lumias heading to consumers. Carriers in Canada have also previously revealed they are pleased with how Nokia Windows Phones have been received by customers. These numbers are positive, with the "Rolling Thunder" marketing push proving to be successful, not to mention the continuous rollout of both Smoked by Windows Phone and Dare to Live campaigns.

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Nokia released its Q1 2012 interim financial and operating report today, highlighting a €590 million loss. The data is the result of the slow and painful transition from Symbian to Windows Phone, as well as more affordable competition from Android. Ironically the only region to illustrate positive results with regards to volume numbers is North America with a 20% increase (compared to Q4 2011). 

Stephen Elop explained in the report the Lumia handset reception and how some markets, including the UK, are proving more difficult to penetrate. 

"We have launched four Lumia devices ahead of schedule to encouraging awards and popular acclaim. The actual sales results have been mixed. We exceeded expectations in markets including the United States, but establishing momentum in certain markets including the UK has been more challenging."

According to Elop, the manufacturer exceeded expectations in terms of sales with the Lumia 900 launch in the U.S., though no figures were provided. The issue with markets such as the UK is how competitors have secured loyal support, whether it be RIM, Android or the iPhone.

Nokia has announced plans to begin rolling out the Windows Phone "Tango" Lumia 610 in Asian markets at the end of April. Coupled with the Lumia 900 heading to the UK as well as a number of other international markets, Nokia will start to have a comfortable level of coverage.

Source: Nokia (PDF)

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Looks like everyone is doing their Q4 reports this week. First was Microsoft and now HTC is reporting huge numbers this morning, including a whopping $3.3 billion in revenue and doubling the amount of phones shipped from 2009 to bring them to roughly 25 million total phones brought to market. Not to shabby for the OEM who went public about 3 years ago.

On top of the news, they expect Android to keep going strong and yes, those huge numbers are mostly Android related. They also see WP7 doing well but they had nothing significant to say on the matter outside of they saw "tremendous opportunities" for customers using the new OS. Plus launching five phones with the new OS shows certainly shows their commitment. They rival Samsung for #4 maker in the world, falling behind Nokia, RIM and Apple.

Source: Reuters

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