If someone said that the average Windows Phone user spent more time a day with mobile apps than on the Internet, would you believe them?
The analytic company Flurry has concluded a consumption survey and has found that on average, consumers spend 81 minutes a day on mobile apps versus 74 minutes with web consumption. Same time last year, web consumption outpaced mobile by 21 minutes.
The usage chart compares the average number of minutes consumers spend per day in mobile native apps vs. the web. For mobile apps, Flurry tracks iOS, Android, BlackBerry, Windows Phone and J2ME. And for the web, their figures include the open web, Facebook and the mobile web. It all shakes out to mean that the average user spends 9% more time using mobile apps than the Internet.
Flurry goes a little further and breaks down how we are using mobile apps. Games led the usage with 47% with social networking coming in second with 32%. These two categories dominated usage with a meager representation with news and entertainment.
Earlier we reported that data consumption had increased with smartphones so it shouldn't be too strange to see the time spent on smartphones has increased as well. As mobile as we've become and as our Windows Phones more effective/efficient, I can see apps getting more and more of our time. But more than the Internet?
So what's your daily consumption? Do you spend more time with apps than on the Internet?
source: Flurry via: BoyGeniusReport