focusing on Androind | Windows Central

We made some changes

Our new forums are here!

Saving money on data

Mint SIM is the perfect way to get cheap data in the U.S.

Don't count Windows Phone out just yet

Dead? Psh. Here are 5 reasons to stick with Windows 10 Mobile

VPN vs. Proxy

The difference between a proxy and a VPN

Latitude attitude

Dell Latitude 7280 is a business laptop with tons of consumer attitude

4K all the way

You probably don't NEED a 4K webcam, but we love Logitech's BRIO 4K anyway

Long live Windows phone

Contrary to popular belief, Windows phone won't die anytime soon

XP-YESSSSSSS

Dell's already awesome XPS 15 gets even better in 2017

Surface Pwn 5

Surface Pro 5, Project NEON details leaked on LinkedIn?

Redefining the PC

Why Microsoft's Surface phone could be MUCH more than a mere 'phone'

Surface table meets Windows 10

Yes, we did put Windows 10 on the original Surface table ... and it rocks

Cream o' the crop

Before buying a Microsoft laptop, check out our pick for the absolute best

Simple and secure, just the way I like it

We think Windows 10 Cloud is a great idea, here's why

uber micro

Halo Wars 2 has something for everyone. Here's our full review.

Oldie but goldie

We reviewed Microsoft's decade-old Surface table

Creators Update comin' at ya

These are the coolest new features in the next big Xbox One update (video)

Buyer's guide

The Razer Blade 14 is the best laptop Razer has to offer

Windows 10 app gems

10 terrific Windows 10 apps you should be using

Tower of power

Here's what we think of Dell's XPS Tower Special Edition

Quite a deal

Grab the complete C# coding bootcamp for $41!

< >

Shop: Surface Studio | New Surface Book | Xbox One S Bundles | NEW Dell XPS 13"

focusing on Androind

This morning LG Electronics reported to the Korea Herald that they have no immediate plans to introduce new Windows Phone to the market. Instead LG are focusing on Android for their future smartphone releases noting that "The total unit of Windows Phone sold in the global market is not a meaningful figure."

The company claimed that the partnership between it and Microsoft remains good but the plan to focus on Windows Phone, announced in 2009, has not worked out for them financially. LG ended up losing money for seven straight quarters and only recently turned a profit. As a result they lost a lot of market share, especially with HTC and Samsung having a winning portfolio of Android devices.

Regarding Windows Phone specifically, a spokesperson for the company told the Herald that they will “continue research and development efforts” on Microsoft's mobile OS.

This news comes on the heels of an announcement of Steve Ballmer headed to Seoul Digital Forum on May 22 where he will be meeting with various business and developers. Though LG claims to not know his business schedule the implication is that Ballmer may meet with LGE for some damage control regarding their recent smartphone decision.

One can claim that LGs offerings for Windows Phone have been extremely lackluster with only the LG Quantum (review), limited to AT&T and a few regional carriers, showing any real innovation. And despite being only one of two hard-keyboard Windows Phone devices it never sold well anywhere. Even the LG Jil Sander phone was a bomb having its price constantly cut, in fact when we got our hands on it we panned the phone as feeling cheap and unexciting.

While prototype devices like the E740 remain floating around (we'll have our mini-review of it later today), the phone is a far cry from anything interesting and would do nothing for LG or Windows Phone were it to be released. It's one unique feature, NFC, has very little support in most major markets in 2012.

Clearly LG is facing stiff competition, poor R&D and they are feeling the pressure from the Microsoft-Nokia partnership which they commented on in 2011. Perhaps they will use this to leverage a favorable deal from Microsoft if Ballmer meets with them later in May. While it could look bad to lose a major OEM like LG, we're not exactly too saddened either.

Clearly Nokia, HTC and Samsung are the future of Windows Phone.

Source: Korea Herald

More →