the guardian | Windows Central

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the guardian

UK newspaper The Guardian has taken five Windows Phone to the side to query them as to how they view the development process on Windows Phone and why they view the platform worthy of both time and effort. The results were extremely positive.

The five developers included 7digital (music service), Addison Lee (private taxi hire firm), IndieSkies (Kaleidobooth), Escapist Games (Star Chart), and Distinction (Weather Flow). The short conclusion drawn from the results was praise for the OS itself and how apps can be quickly prototyped and subsequently released. The only downside was the developers' restraint over download and sales figures.

We've previously looked at how the developer interest in Windows Phone has continues to remain at a high level, while the likes of RIM falls rapidly. So this shouldn't be too much of a surprise that established developers are singing praise for Microsoft. Head on past the break for more juicy details.

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The Guardian has interviewed Marko Ahtisaari (seen above), executive vice president of design at Nokia. Being responsible for the look and feel of the Lumia family of handsets, Ahtisaari was questioned on how the unique polycarbonate body design (Lumia 800 and 900) came to be, the partnership (and integration) with Microsoft, and what will be brought to the table by Nokia next. 

"Live Tiles; they're abstractions of data, a panoramic view of your data. It's a different approach - 'glanceability', such as in the People Hub. Our goal in the studio is to design so that people can have their head up again. Touchscreen designs are often immersive; we'll often see couples in a restaurant pinching and zooming, but not interacting with each other. And there's a trend of having smaller and smaller targets on screen so you have to get closer and closer.

If we can make the interfaces more direct, so you can have your head up again – this is something that, while it would never come up in a focus group, is deeply appreciated by people, because the most important things are happening not only in the vessel of your phone, but also with the people and the environment around you."

Discussing MeeGo, iOS and Android, Ahtisaari speaks highly of the platform UIs, but notes fragmentation and lack of evolution since  innovation (especially the case with iOS). We shouldn't view what's currently available as the end of user interface development, he continues:

"They will be more diversity in user interface because you can design more ways to use a phone. Some people would say that the iPhone is the new generic form. My point is more about competitive diversity. What's really important is that this isn't styling. This aesthetic come from the way that we build the product."

Head over to The Guardian to read up on the interview in full. There's more to come from the Finnish manufacturer, which can only be good news for Windows Phone.

Source: The Guardian (image credit), thanks @samsabri for the tip!

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It seems that The Guardian has taken design elements from Metro UI after releasing their Windows Phone app and have applied them to their just-released iPad newspaper. Don't mistake this for a mere copy as the app looks superb on the big screen and does Metro proud.

I see this as well as future implementations with other apps on Apple's platform as a positive sign for Windows Phone.When Windows 8 comes along with the upcoming Xbox Dashboard refresh, we should expect to see more adopters for Microsoft's mobile platform with Metro making its way into competitor eco-systems.

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